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Brian Cooper

Multi-award winning creative and chief creative officer for OLIVER Group UK.

Inspired by CP Snow, Brian sees it as his role to help clients bridge the gap that can exist between the scientific and creative aspects of marketing. With technology and data playing an ever greater role in communications, his focus is on harnessing these twin powerhouses to traditional creative craft to deliver superb customer experience.

With a career that has taken in BBH, McCann-Erickson, Mother, Wieden + Kennedy, and Ogilvy, Brian is a multi-award-winning creative with experience working on brands including Sony Ericsson, Vodafone, MasterCard, Barclays, Lynx and Audi. He most recently worked at Apple as head of creative and strategy EMEA, advising CMOs and agencies on marketing on mobile platforms. He is a regular commentator on the latest mobile developments.

AI Is The Future Of Our Shopping Experience, But It Can Still Do Better

AI can efficiently search for knock-offs, quickly flagging any potential breaches of copyright and preventing the growth of a black market. It might not seem like <em>that</em> much of a big deal - more stuff on the cheap, eh? - but if measures aren't put in place, the market becomes saturated.
09/11/2017 14:58 GMT

Will Apple Stay On Top Of Technology's S-Curve?

The drip-feeding, the speculation and finally the reveal have all kept the developed world on its toes. The iPhone X's launch strategy got people talking, but what does the actual product mean - not just for Apple, but for tech as a whole?
14/09/2017 17:27 BST

What Questions Should A Computer Actually Ask?

As Stephen Hawking points out, that it's not AI that's dangerous, but the goals we're setting it. AI doesn't have a moral compass. It has a goal. If I programme it to take over the world, it'll try its damndest - it won't care about its carbon footprint or emotional collateral damage on the way.
06/07/2017 08:05 BST

Lessons For Tech Firms From Past Revolutions

The shift we're seeing today is different, but the same principles apply. No matter how socially conscious governments claim to be, business interests dominate, so business ought to give back.
19/05/2017 13:28 BST

Why We Need Polymaths In An Age Of Fake News

A lot of this comes back to the filter bubble. By now, most of us are familiar with the damage it can cause. If you're perpetually fed with what you like, you lose contact with the real world. And the more you encounter the same opinions, the worse it gets.
23/02/2017 16:03 GMT