Director GREAT Britain campaign, Prime Minister’s Office
Conrad is Director of the GREAT Britain campaign and is based in 10 Downing Street. In 2014, his role was extended to include responsibility for delivering major cross-government campaigns as well as ensuring Government’s spending on communications is efficient and cost-effective.
Previously, Conrad worked at the Foreign & Commonwealth Office as Head of Public Diplomacy and Strategic Campaigns where he was responsible for a wide range of policies and campaigns, including soft power, the 2012 Olympics and Paralympics, and campaigns in the Middle East, Libya, Afghanistan and Pakistan.
In 2002, Conrad joined Government, initially working with the Central Office of Information on issues that included teenage drugs, consumer rights and international export. He then joined the Cabinet Office to work with the first Permanent Secretary of Government Communication as Director of Strategic Communications. Here he launched ‘Engage’ a new approach to Government Communication and was responsible for campaigns to counter terrorism and animal rights extremism.
Before joining Government, Conrad spent 18 years in advertising working with a number of agencies on national and international business. During this time, he also set up an award-winning communication consultancy which he successfully ran for eight years.