In 1761, a businessman opened shop in a modest address in London. Nobody noticed; after all, modest businesses open all the time. There's no blue plaque on the site and most of us have never heard of him.
It felt like a punch in the guts. A smack to the head. The announcement on the radio, in such crisp and well-manicured tones, that we had left the EU - something we'd been part of since before my birth - that we had, for all intents and purposes, left Europe. I was waking bleary-eyed into a new country. I wanted to go back to bed.
I should come out and say first of all I've never had dreads, nor wanted them. I'm white and I've always loved reggae, but never wanted to symbolise that love with my head. And perhaps I don't have any right to speak on this subject given my race. But then I think this question goes far beyond me.
So a successful craft beer company sells out to the corporates. Shock horror - the Camden Town Brewery, a fledgling, for-the-love-of-it startup just half a decade ago, has done so well that it's now being sold off to a major. The sum, as you may have guessed, is no small beer.
Walls, bridges, toilet surfaces - they were all the ancestors of online rating sites. But there was one major difference between the walls of a public restroom and the forum of an online site. For all their communitarian puff, peer-to-peer ratings of human beings are fuelled by the oldest motivation of all: money.
In this case, for example, the word "slave" was part of an original quote by activist Emmeline Pankhurst, who led the suffragette campaign to give women the vote. It has precisely zero to do with what happened over several centuries between Africa and the Americas.
#DontJudgeChallenge is indicative of a whole lot more than just one meme. It's an example of a certain kind of web culture at its worst - a smug, "clicktivist" culture that presumes complex social problems can be smoothed over with a cute selfie, that assumes a mask of social concern while using the opportunity as an exercise in blatant narcissism.
Now that I've grown up I'm glad to say I can see beyond such typecasting. I know now there are as many witty, cultured, erudite Northerners as gruff, gentle-hearted Southerners. But where's the TV to reflect it? Where are the Northern Alan Rickmans or Mr. Darcys?
As someone who's had a lifelong battle with depression, I know full well what a serious issue suicide is for either gender. But I'm not sure if crowdsourcing a set of "bloke jokes" and pasting them up around the streets is the answer.