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Former national and international journalist with more than a decade of experience in sports public relations David Alexander has worked in the sports industry for more than 20 years as a journalist and strategic sports business and media relations consultant As a national and international sports journalist, he worked for a wide range of organisations including The Times, The Sunday Telegraph, The Guardian, the BBC, Reuters in Italy and numerous sports websites. As a PR consultant, David worked with clients including the Laureus World Sports Awards, The Football Association, RFU, Spartan Race, Sergey Bubka, Daegu2011 bid, Gillette Champions and Red Bull Air Race. He now runs Calacus PR consultancy specialising in UK and international sports business communications. He is a CIPR Chartered Practitioner, the highest individual qualification in public relations.
