David Atkinson

Founding partner of integrated marketing agency Space

David is founding partner of integrated marketing agency Space and has over 20 years’ marketing experience. He comes from a long line of entrepreneurs.

He began his career at Cadbury’s and before founding Space he spent over a decade at some of London’s best marketing agencies working on creative campaigns for clients like Apple, Channel 4, Lucozade, Coca-Cola, Carlsberg and Unilever.

As well as being a seasoned marketer, David is an expert in marrying sports and entertainment properties with brands and is in demand as a speaker. He was a popular commentator during the Olympics appearing on radio, TV and in print. He has developed strategies and marketing programmes involving music, film and other entertainment strands for the likes of Heineken, Samsung, Eurostar and Wrigley’s.

Music plays a big part inside and outside of David’s work. He turned his hand to DJing for a few years, keyboards and is an enthusiastic but novice guitarist. His tastes in music are hugely eclectic and range from Bowie to REM and Brit-pop to Bhangra.
Even Better Than the Real

Even Better Than the Real Thing?

Assuming that a virtual reality experience will make someone less likely to visit a destination is like saying that after looking at a travel brochure, watching a destination video, or even reading an article by a top travel journalist, you'll sit back and go: "Tick! Done that!"
28/04/2015 15:19 BST
How Brands Got the Festival

How Brands Got the Festival Bug

The days when people went to a music festival and came back with nothing more than a hangover and an STD are over. Now marketers hope that they can send them home remembering great experiences brought to them by brands who have helped make the event amazing.
04/02/2015 11:50 GMT
Seven Golden Promotional Marketing

Seven Golden Promotional Marketing Campaigns

While bargain hunting is now ingrained among Britons, there's still a place for value-added marketing in our hearts. Great promotional marketing campaigns are loved by consumers and there have been hundreds over the years.
23/04/2014 10:13 BST
The Delicate Dynamic of Musicians and

The Delicate Dynamic of Musicians and Brands

From a commercial standpoint, musicians and brands have spent years trying to make the most of each other. Some of those partnerships, like Michael Jackson and Pepsi back in the 1980s, have become the stuff of marketing legend.
27/01/2014 12:14 GMT
New Year's Eve Fireworks: Sound and Vision... Taste and

New Year's Eve Fireworks: Sound and Vision... Taste and Smell

The Mayor of London's New Year's Eve Firework Display was flagged as the spectacular visual extravaganza we've come to expect, but this year it was also billed as the world's first ever 'multi-sensory' firework display thanks to a partnership with Vodafone and experimental food scientists Bompas & Parr.
03/01/2014 12:57 GMT
Snapchat: The Good, the Bad and the

Snapchat: The Good, the Bad and the Crude

Psychologically Snapchat reflects the mindset of today's consumer: media is disposable and short attention spans are rife. Through our own research we've also discovered that 18-24 year olds are worried about how others perceive them. Whereas Facebook keeps a 'legacy' of their lives and antics, Snapchat is fleeting.
23/12/2013 12:27 GMT
Guerrilla Marketing - Where It Is

Guerrilla Marketing - Where It Is Now

With London 2012 slowly receding into the past, and the next wave of global sporting events such as the 2014 World Cup in Brazil and the Glasgow Commonwealth Games imminent, it's time to consider the state of ambush, or guerrilla, marketing in the sports world.
06/11/2013 11:04 GMT
Five Is the Magic Number for Rock

Five Is the Magic Number for Rock Stars

Both GTA and the Arctic Monkeys have cleverly grown with their fans, knowing that standing still is the biggest mistake you can make. Helen Lewis, deputy editor of the New Statesman quite rightly reminded us on the Today Programme that the average age of a gamer is now 30.
27/09/2013 16:51 BST
Leaving the Muddy Field Far Behind - Today's Very Different Kind of

Leaving the Muddy Field Far Behind - Today's Very Different Kind of Festival

Today, an increasingly demanding festival-goer expects no less than this smorgasbord of experiences and activities to choose from. And they certainly won't accept being disappointed. AEG Live, of course, are no strangers to big landmark initiatives, having breathed new life into the Millennium Dome as the O2, now a leading events venue.
04/09/2013 10:27 BST
Why Cyclists Could Be Cashing in on Brand

Why Cyclists Could Be Cashing in on Brand Investment

Sir Bradley Wiggins' efforts in winning the Tour de France last summer, followed by Olympic gold, Sports Personality of the Year and rocking out with his guitar at the after party - combined with the rise and success of British Cycling at both the Beijing and London Olympics - have made cycling not only more popular as a spectator sport, but enormously popular as a participation sport.
22/07/2013 12:58 BST