Diana Verde Nieto

Founder and CEO,, Young Global Leader for the World Economic Forum

Argentinean by birth and European in spirit, Diana is the founder and CEO of; a guide to living positively. The site showcases best-in-class brands for their social and environmental efforts.

Previously, she founded Clownfish, a global sustainability communications consultancy, taking the company from a niche, London-based company to a global brand spanning 5 markets, including China and the US. In 2008, Clownfish was acquired by Aegis Media, a global media company. Diana is a social entrepreneur, nominated by the World Economic Forum as a Young Global Leader in recognition of her professional accomplishments, commitment to society and potential to contribute to shaping the future of the world. Among other things, Diana has been trained by Al Gore at the Alliance of Climate Protection and serves as an adviser to many companies, governments and non-governmental organizations.