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Ehsan Khodarahmi

Brand Communication Specialist

Brand Communication Specialist with over 8 years experience working with leading brands across the UK and Europe.
Is Your Privacy Up For

Is Your Privacy Up For Sale?

Social Media channels are a remarkable cultural phenomenon that has blossomed in our era. Every single social media platform is apparently making it easier for us to connect with other people and share information on a global scale. However, almost none of them tell us at what cost!
06/09/2016 11:20 BST
Brand Development in Scandinavian

Brand Development in Scandinavian Style

The region has proved that innovation is the key factor to growth and sustainability; hence they invest in research and development. In fact Scandinavia has the highest number of researchers per million people; with Finland being the world leader followed by Denmark.
01/04/2015 14:36 BST
Don't Ruin Facebook Rooms With Branded Chat

Don't Ruin Facebook Rooms With Branded Chat Rooms

Brands and their respective agencies keep talking about influencer targeting and marketing and getting things done for free; music to directors and investors ears. But this is the biggest mistake they've been making for years. If you are going to get things done for free; be prepared to face bad reputation and loss of revenue in the years to come.
12/11/2014 09:53 GMT
How Brands Are Making Social Media a Meaningless

How Brands Are Making Social Media a Meaningless Buzzword

Social media is increasingly becoming meaningless as a buzzword used by many business and organisations. Social media cannot do magic for businesses if they fail to fulfil their customers' expectations in a timely manner.
06/10/2014 10:54 BST
HD Personality Is the Future of Brand

HD Personality Is the Future of Brand Leadership

HD Personality is built to help businesses and organisations deliver customer expectations; what should lead to customer experience and ultimately customer retention... almost all the resources allocated to re-branding exercises, crisis management and PR can be saved; if brands practiced honesty and directness in their communications.
28/07/2014 11:56 BST
Where Is Social Media Marketing

Where Is Social Media Marketing Heading?

People tend to ignore marketers' messages on social media, mainly due to frustration over quantity and sometimes irrelevancy of adverts... The best quality content is not necessarily expensive to create; but definitely appealing to people. In different words, brands need to act more like human.
22/07/2014 10:47 BST
Maria Sharapova Is Selling Sweets in

Maria Sharapova Is Selling Sweets in Wimbledon

Too many people spend too much time on developing strategy but too little on understanding the needs and psychology of their audience; in order to create meaningful and trustworthy dialogue within their community...
01/07/2014 13:21 BST
Where Journalists Find Their News Stories

Where Journalists Find Their News Stories Everyday

Publications and journalists have always sent emails to brand owners and PR agencies to find news worthy stories (known as media requests); but this has changed to some extent due to social media.
28/04/2014 10:55 BST
Innovation Is the Product of

Innovation Is the Product of Differences

In the old days, people had one job throughout their entire life or if they felt very brave, they had two jobs. They worked 30 years or more to retire; but things have changed and the old days are nothing other than history for the youths and memories for those lived those days.
22/04/2014 11:38 BST
Do You Believe the Future

Do You Believe the Future Leaders?

The future depends on the intelligence of today's children and the only way we can ensure the next generation is not as shallow as some we witness these days, is to educate this generation that life is not about fun and what's in it for me and let's enjoy ourselves; life is beyond that.
27/03/2014 12:20 GMT
What the Future CEOs Look

What the Future CEOs Look Like

There are thousands, if not millions, of theories and ideas about leadership and what a good leader, whom in business referred as CEO, would look like.
12/03/2014 14:21 GMT
Innovation Culture is Formed by Personal

Innovation Culture is Formed by Personal Values

People innovate, people run businesses and people do business with people; people do not want interacting with those who constantly think "what is in it for me" (WIIIFM). No matter how innovative one's business is, if their business culture is based on WIIIFM; failure is guaranteed.
29/05/2013 12:57 BST