Brand Communication Specialist with over 8 years experience working with leading brands across the UK and Europe.
06/12/2016 12:16 GMT
Social Media channels are a remarkable cultural phenomenon that has blossomed in our era. Every single social media platform is apparently making it easier for us to connect with other people and share information on a global scale. However, almost none of them tell us at what cost!
06/09/2016 11:20 BST
Technology meant to make life easier, facilitate communication, enable people to collaborate with each other regardless of geographic borders and to help us form more meaningful communities.
17/05/2016 11:50 BST
The region has proved that innovation is the key factor to growth and sustainability; hence they invest in research and development. In fact Scandinavia has the highest number of researchers per million people; with Finland being the world leader followed by Denmark.
01/04/2015 14:36 BST
Brands and their respective agencies keep talking about influencer targeting and marketing and getting things done for free; music to directors and investors ears. But this is the biggest mistake they've been making for years. If you are going to get things done for free; be prepared to face bad reputation and loss of revenue in the years to come.
12/11/2014 09:53 GMT
Social media is increasingly becoming meaningless as a buzzword used by many business and organisations. Social media cannot do magic for businesses if they fail to fulfil their customers' expectations in a timely manner.
06/10/2014 10:54 BST
HD Personality is built to help businesses and organisations deliver customer expectations; what should lead to customer experience and ultimately customer retention... almost all the resources allocated to re-branding exercises, crisis management and PR can be saved; if brands practiced honesty and directness in their communications.
28/07/2014 11:56 BST
People tend to ignore marketers' messages on social media, mainly due to frustration over quantity and sometimes irrelevancy of adverts... The best quality content is not necessarily expensive to create; but definitely appealing to people. In different words, brands need to act more like human.
22/07/2014 10:47 BST
Too many people spend too much time on developing strategy but too little on understanding the needs and psychology of their audience; in order to create meaningful and trustworthy dialogue within their community...
01/07/2014 13:21 BST
Being forgotten on the search engines is just about certain links being removed from the public eye, not the actual content; because search engines don't own the contents that appear in the search results when one is searching for specific information.
19/05/2014 14:23 BST
Publications and journalists have always sent emails to brand owners and PR agencies to find news worthy stories (known as media requests); but this has changed to some extent due to social media.
28/04/2014 10:55 BST
In the old days, people had one job throughout their entire life or if they felt very brave, they had two jobs. They worked 30 years or more to retire; but things have changed and the old days are nothing other than history for the youths and memories for those lived those days.
22/04/2014 11:38 BST
The future depends on the intelligence of today's children and the only way we can ensure the next generation is not as shallow as some we witness these days, is to educate this generation that life is not about fun and what's in it for me and let's enjoy ourselves; life is beyond that.
27/03/2014 12:20 GMT
Good Energy forced a household in the UK to sit in dark for two days after they switched from one energy provider to Good Energy. The new customer had to throw their frozen food away as a result.
24/03/2014 15:30 GMT
There are thousands, if not millions, of theories and ideas about leadership and what a good leader, whom in business referred as CEO, would look like.
12/03/2014 14:21 GMT
People innovate, people run businesses and people do business with people; people do not want interacting with those who constantly think "what is in it for me" (WIIIFM). No matter how innovative one's business is, if their business culture is based on WIIIFM; failure is guaranteed.
29/05/2013 12:57 BST
One report suggests that 72,000 blogs on Sunday, 19 May 2013, moved fromTumblr to Wordpress in just one hour.
25/05/2013 16:15 BST
25/03/2013 16:49 GMT
14/12/2012 11:49 GMT