Fiona Hope

Fiona has a lengthy background in the drinks industry, from Diageo and
The Coca-Cola Company to Greene King and since 2010 with SodaStream Worldwide Trading Company.

Starting her career with Safeway, the UK Grocery retailer with stints in Finance, Research and New Store Development. Roles in Trade Marketing and Category Management at Diageo followed, working on some of the UK’s leading spirits brands such as Baileys, Southern Comfort and Jack Daniels.

During 6 years at Coca-Cola Enterprises and The Coca-Cola Company, Fiona held a number of marketing roles in brand management on Coca-Cola, diet Coke, Schweppes and Powerade. Leading music strategy and market activation on many high profile entertainment, sports and sponsorship properties.

As Marketing Director of Greene King, one of the UKs largest brewers and pub retailers, Fiona had responsibility for some of the best loved beer brands in the UK, such as Old Speckled Hen and Greene King IPA.

Fiona joined SodaStream to re-launch the brand in 2010 and has been Managing Director of UK operation since July 2010.

SodaStream became a public company in November 2010 and is now quoted in the USA on NASDAQ. SodaStream is now available in 44 countries around the world and has over 50,000 distribution points across grocery, electrical and department stores.