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Ieva Zu

Fashion Journalist, Brand Consultant and Talent Scout

Lithuanian born, London-based fashion journalist and talent scout Ieva Zu is writing about fashion, culture and sometimes politics. Ieva is a Founder of Fashion Bloc - fashion consultancy and business support agnecy for emerging European designers. She is passionate about diversity in the world of fashion and the positive impact fashion can make. She has launched Fashion Bloc almost at the same time as she became a first time mother for her son Alex. Another subject she is most passionate about - motherhood and carrreer in the city that never sleeps.
A No-Brainer EU Referendum Voting Guide to a British

A No-Brainer EU Referendum Voting Guide to a British Fashionista

Politics, sometimes, may seem not entirely related to fashion, but voting in EU Referendum should be an ultimate 'must' to every British fashionista. As strong supporters of borderless talent exchange and European fashion, Fashion Bloc prepared a simple no-brainer guide helping to decide if you should vote #strongerin or #weakerout (no pressure).
22/06/2016 16:51 BST
New Fashion Hype: What is Eastern Bloc

New Fashion Hype: What is Eastern Bloc Aesthetics?

'Fashion comes from Eastern Europe' - the newest trend that has been picked up by major fashion publications and editors lately. 'Eastern Bloc', 'New Eastern Europe', 'post-Soviet' - these references have been spreading around fashion (and beyond) titles from Vogue to WGSN, to The Guardian, to fashion bloggers like a virus of a cool factor.
04/04/2016 12:58 BST
LFW: Top Designers at International Fashion

LFW: Top Designers at International Fashion Showcase

We kept our eyes glued to the Central-East European selection (can't blame - this is what we do) and the selection was pretty visually pleasing, with the Czech Republic at the centre of attention. My humble guess was that the first prize for the best Country representation this year will come back to Europe, Central Europe, Czech Republic, and my prediction was correct.
24/02/2016 12:06 GMT
Haute Couture Designers Beyond Chanel: From Syria to

Haute Couture Designers Beyond Chanel: From Syria to Kazakhstan

French Christian Dior, Chanel, Jean Paul Gaultier; Italian Schiaparelli, Giambattista Valli, Atelier Versace; Lebanese Ellie Saab and Zuhair Murad - these are the Haute Couture fashion names every fashion veteran knows by heart and follows at nearly every Paris Haute Couture Fashion Week, upcoming in January 2016.
22/12/2015 10:19 GMT
We Are Rich Just Because They Are

We Are Rich Just Because They Are Poor

One may argue that sweatshops or as they call them factories in countries such as Cambodia contribute to their economical wellbeing where clothing manufacturing industry is one of the biggest export industries.
25/11/2015 10:28 GMT
Fashion Review: Southern Eastern Europe is Doing it

Fashion Review: Southern Eastern Europe is Doing it Right

When I started my research of Eastern European fashion industry over three years ago Ukrainian fashion week wasn't 'a thing' but international fashion media were travelling to Moscow and reporting from Mercedes-Benz Fashion Week Russia every season. The alternative 'Eastern vibe' was just starting then.
29/10/2015 09:48 GMT
The Overestimation of Fashion

The Overestimation of Fashion Weeks

Why do we care so much about the show, not the clothes? Why are we mad about the big four cities? Why do we follow the brands, not the designers and their teams? Why are we scared to say Riccardo Tisci's Givenchy and always have to add 'Hubert' to it? Why don't we celebrate the legacy by embracing the change, by celebrating new names? Why don't we relax a little?
16/09/2015 17:05 BST
Eastern Europe on a Fashion

Eastern Europe on a Fashion Map

Although one might think that Eastern European fashion is glitter and gold chains (yet another partially correct stereotype) it is so much more than that. It has been almost 25 years since the collapse of the Soviet Bloc, which is enough time to seed and cultivate an independent sense of creativity in fashion.
24/08/2015 09:35 BST