Jennifer Irvine

Founder of The Pure Package & Chairwoman of the Wellness Awards

Jennifer Irvine is a true food revolutionary, using her love of food and passion for the freshest quality ingredients to change the lives of thousands of people, including many notable stars. Through her companies, The Pure Package, and recently launched balance box, plus the release of her recipe book – The Diet for Food Lovers – Jennifer’s delicious, nutritious and perfectly balanced meals have helped thousands of clients to get in shape for the beach, a new movie or post-baby, and the response has always been the same: this feels like anything but a diet! Jennifer’s love of food started from an early age, helped by growing up on a self-sufficient farm in West Cork, Ireland, where her parents still make Milleens cheese. Possessing a natural curiosity for both food and business and how the two are combined, Jennifer’s first entrepreneurial venture saw her collecting eggs from the farm’s chickens to sell to local restaurants. Jennifer’s desire to immerse herself in the world of food led her to gain an Honours Degree in Food from the University of Reading. She then went on to develop several businesses in the food industry while enhancing her own professional experience. Her extensive background includes working for Neal’s Yard Dairy where she helped establish a new shop in Borough Market and she soon progressed onto senior management and development roles within Deals Restaurant Group and Conran Group. Jennifer continued studies including nutritional cookery at le manoir with Raymond Blanc. Jennifer is a busy mum of three to Lily (Age 6), Jasmine (Age 4) and Rose (Age 3). Jennifer loves harvesting food for the family to enjoy; they plant and grow fruit and vegetables along with keeping chickens and bees. Jennifer uses her tree house as an innovative space to create and test new recipes, utilizing the fresh fruit and vegetables from her garden. Balance is a mantra not just for Jennifer’s food but for her lifestyle. She believes balance is not learnt by looking at a pie chart of one’s life but by standing on a virtual see-saw. She has been compared to a modern day Martha Stewart in that not only can she fashion lamps from old bottles and make the perfect poached egg she also cares passionately about health and the environment. Jennifer is actively involved with advising the government and has previously acted as a mentor and ambassador for Enterprise with Downing Street. She is keen to give back to society and is heavily involved in the rewarding work of mentoring and inspiring future entrepreneurs. Her achievements in entrepreneurship have been recognized by a plethora of awards including, Harpers Bazaar entrepreneur of the year, BT entrepreneur of the year and Shell entrepreneur of the year. Jennifer’s company - The Pure Package - is a daily food delivery service, offering carefully tailored, freshly prepared, healthily balanced, guilt-free meals and snacks direct to your door. The service offers the largest range of healthy eating programmes on the market, from Pre and Post Baby, Weight Loss, Detox and Cleanse, Brain Balance to Healthy Eating and Training Support. Visionary in its approach and the first company of its type to seize the London market, The Pure Package has a reputation among those in the know as a convenient solution to the dilemna of eating healthily when you’re time-poor. The company has an enviably long client list including stars such as Hugh Jackman, Florence Welch, Lisa Snowdon and Denise Van Outen, alongside top models, people of influence and time-starved Londoners. Jennifer believes food can be both convenient and delicious, and after noticing a gap in the market she wanted to provide a service which delivered healthy food that people would look forward to eating. As a person who places real value on natural, ethically sourced produce, Jennifer thought The Pure Package would be the kind of service that she’d like to use herself and so began researching and experimenting from her kitchen. In a few short years Jennifer has built up a multi-million pound business. Jennifer has also founded The Pure Package Wellness Awards to celebrate pioneers of the Wellness Industry. The inaugural ceremony took place at BAFTA in September 2016.