Contributor

Joanna Lyall

Chief Planning Officer at Mindshare

Jo leads Mindshare’s point of view on integrated planning across paid owned and earned channels and runs the media planning teams across brand and performance. With her background in digital, content and social she is uniquely placed to lead the changes in media. She works closely with all departments at Mindshare to ensure that we build comms plans that have digital at their heart and that maximise the role of content and social media in combination with paid media investment.

She joined Mindshare in 1998 and has since worked with high profile pioneering clients including IBM, Unilever, Ford developing integrated digital strategies.

Following a promotion to Head of Online Planning in 2001, she began to expand our digital media spend and portfolio of clients, taking Ford to be one of the biggest online media spenders. Jo has also worked across multiple sectors including clients such as Unilever, HSBC, First Direct, Abbey National, Cahoot, Nestle, Kellogg’s, Handbag.com, News International and BP, advising them on digital media strategies, the future of technology and it’s impact on their brands and media.

In 2005 Jo was promoted to Managing Partner, Mindshare Interaction. She led a team of 85 specialists in the UK across online display, search, affiliates, social media, digital content and emerging technology. In 2007 Jo became part of the UK management team and leads the agency’s thinking around integrated digital marketing.

When Mindshare restructured in 2008 Jo set up and led Invention, the full service content creation department. In 2009 she launched the Mindshare Social team, growing it to be a top 5 player in the market.

At the start of 2011 she was promoted into a new role focused on integration and Partnerships leading Mindshare’s paid, owned, earned thinking and approach. She then took joint responsibility of running the Client leadership team with a specific focus on media planning. In April 2013 Jo was promoted into a new role as Chief Planning Officer.

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