Katerina Zherebtsova

Blog about culture, tech start ups, curated consumption and everything Russian in London.

Russian heritage, British education and an MA in Applied Imagination. Have been applying that imagination to global brands as well as start ups, now working with some of the brightest tech entrepreneurs in SF and Europe.

Believe that style is a way of life and have a digital DNA. Speak a number of European languages, bringing up two kids to speak some more.

My Soviet upbringing ensures a healthy longing towards culture, arts, sports and human progress.
Multimedia Reflections on Georgian Heritage and

Multimedia Reflections on Georgian Heritage and Identity.

I have always been fascinated by Georgian culture. The sensuality, self irony, delicacy, tact and tradition - its neorealist qualities, brought to life with a unique cultural aesthetic, through the cinematic lense and prism of the arts.
10/02/2015 12:09 GMT
Sholpan Sharbakova Liberates

Sholpan Sharbakova Liberates Canvas

holpan Sharbakova is a classically trained pianist, soloist, laureate of international competitions and festivals, yet music is only one of her creativity codes. "Musical notes always had a physical presence for me" says Sholpan.
10/12/2014 13:26 GMT
The Launch of a Graduate Fashion Brand Unum

The Launch of a Graduate Fashion Brand Unum Nulla

Marketing is both the holy grail and a nightmare of corporations and young designers alike, but especially the latter. Marketing puzzles most creative minds as an inconvenient afterthought, after the masterpiece has been produced and exhibited and much after the encouraging lights of the graduation shows have gone out.
17/06/2014 15:45 BST
Seventh Russian Film Festival Opens to Great

Seventh Russian Film Festival Opens to Great Acclaim

<em>Bite the Dust</em>, which opened the 10 day long <strong>7th Russian Film Festival</strong> in London on 7 November, coincided with the day remembered as the Coup d'Etat when Bolsheviks took power over Tsarist Russia. A symbolic day to open the festival.
11/11/2013 12:36 GMT
Music as a Sixth Sense - Interview with Sholpan

Music as a Sixth Sense - Interview with Sholpan Sharbakova

Sholpan Sharbakova, the classical pianist, graduate of the Royal Academy of Music in London and Gnessins Academy of Music in Moscow and a soloist with the Astana State Philarmonia talks about music as an Olympic sport, the influence of the Kazakhstan upbringing and the importance of teaching music to kids.
14/06/2013 09:57 BST
One Thousand Years of Russian Literature Comes to London This

One Thousand Years of Russian Literature Comes to London This March

From Pushkin to Pelevin, Dostoevsky to Shishkin, Tolstoy to Bykov - literature has always been Russia's calling card. The stories, insights into human nature, philosophical musings and debates of Russian literature and its writers continue to engage and inspire readers all over the world.
04/03/2013 15:16 GMT
Dryathlon for Cancer Research, Russian

Dryathlon for Cancer Research, Russian Style

To drink or not to drink? Not to drink, said Cancer Research, challenging its supporters to join a good cause to become a Dryathlete for a month and 35,000 Britons have risen to the occasion.
01/02/2013 16:45 GMT
Masters In Applied Imagination From Central St Martins in

Masters In Applied Imagination From Central St Martins in London

There is one course at University of the Arts, which attracts a lot of curious attention and 'tell me more' type of conversations. After having it on my CV for a couple of years, I went back to see the current students, their work in progress and the final degree show.
08/01/2013 14:42 GMT
New Year wishlist with

New Year wishlist with Fabergé

Fabergé has always been the pride of the Russian cultural empire and a gem of its heritage crown. An evening at the Grafton Street boutique is an insightful way to discover why.
21/12/2012 15:26 GMT
TomTom Goes 'Almost' Viral to Give More This

TomTom Goes 'Almost' Viral to Give More This Christmas

The nature of a true viral is that it's contagious. Whether a deadly disease or a friendly video, the impulse to share is subconscious. So when there is a case for an 'almost' viral, would the desire be as strong?
10/12/2012 12:11 GMT
'The Ones Who Do' Greece Faces the Spirit of Action at the

'The Ones Who Do' Greece Faces the Spirit of Action at the TEDxAthens

TEDxAthens this November, took the format even further by focusing on 'The Ones Who Do'. The theme seemed entirely appropriate, given the country's current lack of belief in the system and in the future. "Our choice of topic is not only local but urgent: we need to turn thought into action today", one of the organisers Dimitris Kalavros comments.
28/11/2012 11:05 GMT
Russian Art is Hot, says The

Russian Art is Hot, says The Saatchi

When Vogue says 'black' is in fashion, the world obliges to attend, and when Saatchi says Russia is hot, the art world clears its monocles and nods in approval. And so Saatchi did.
22/11/2012 14:50 GMT
'B', Call me Mrs B, Spell-Bound By the Matriarch of

'B', Call me Mrs B, Spell-Bound By the Matriarch of Browns

Mrs B commands a majestic entrance, coming up on to the dramatically lit stage of the evening talk in her name at London's Arts Club. If not for the dark dress (Lanvin, beautifully tailored) and unusual, striking jewellery, I would swear I might have mistaken her for a matriarch of a more majestic sort.
19/11/2012 09:29 GMT
The Rise of the Tech Female Networks in the

The Rise of the Tech Female Networks in the UK

British women are doing it all over again. Having won the battle over 100 years ago, their current agenda is yet again a winning ticket. Having spoken to a number of young female and male entrepreneurs and having attended a number of recent tech events, it's official. Being a woman entrepreneur in UK right now is a wonderful gift of our times.
11/11/2012 12:45 GMT