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Nikki Mendonca
As EMEA President of OMD, the largest, most awarded marketing communications company globally, Nikki presides over 63 markets, overseeing $19bn in marketing communications investment from world class companies including McDonald's & Liberty Global.
Nikki Mendonça is the EMEA President of OMD, the largest and most awarded marketing communications company in the world. She presides over 5,000+ employees, across 80+ offices in 63 markets, and oversees $19 billion in marketing communications investment from leading world class companies including McDonald's, PepsiCo, Estee Lauder, Liberty Global and Walt Disney.
Since joining OMD in 2002, in addition to rolling out the PHD network across the region from 2005-07, Nikki has grown OMD EMEA’s billings by over 200%, driven consistent year-on-year growth despite the financial crisis of 2008- 2012, including a 12% increase in revenue in 2014, and been a key player in orchestrating some of the world’s largest client consolidations (Renault Nissan, Estee Lauder, Walt Disney and Liberty Global ).
Under Nikki’s leadership, OMD has won numerous prestigious accolades, including being named the ‘most creative agency in the world’ for nine years running by Gunn Report for Media, taking the title of M&M Global’s Agency Network of the Year and the inaugural IPA Effectiveness Network of the Year in 2014, as well as most recently being awarded AdWeek’s Global Media Agency of the Year in Jan 2015.
As part of the Global Executive Committee, Nikki has played an instrumental role in the development and roll-out of OMD’s game-changing operating system, VISION. A data-driven platform that drives a more collaborative, integrated way of working in creating marketing solutions for clients.
Prior to joining OMD EMEA, Nikki ran the Strategic Marketing Division at Capital Radio Plc, responsible for the commercial research and marketing of all 19 radio stations owned by the group, helping to drive an annual turnover of $190m. Previous to that she worked at Leo Burnett UK running the $150m+ media divisions of Procter & Gamble, Kellogg's and Grand Met, and at CIA Media Network trading TV airtime for Kraft and Wrigley’s.
Nikki is a fierce champion of a mobile first approach to marketing communications and sits on various industry advisory boards including Advertising Week Europe which attracts over 25,000 delegates each year.