Contributor

Paul Lindley

Founder and Director of Ella's Kitchen, leading entrepreneur, social activist for better children's welfare and dad of two

I set up Ella’s Kitchen because I passionately believe that Ella, my daughter, along with her generation, should have the opportunity to eat better food and also to discover that healthy food can be fun, tasty and cool.

From my experience with Ella and her brother Paddy, we think it’s important to always approach things from a child’s point of view. So, we took simple, natural ingredients that ooze goodness and created baby foods, and packaging, that really connects with little ones – with flavours, colours, textures and even names that will appeal to all of their senses.

Here at Ella’s Kitchen, we try really hard to be good in every sense – not just through the good food we make, but also by doing good stuff for our environment and giving stuff back to our local communities. We’ve done research with parents, little ones, psychologists and supermarkets to understand the very important role that all 5 of the senses play in developing healthy eating habits that last a lifetime

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