Sarah Watson

Sarah Watson is the group mobile manager for THE NET-A-PORTER GROUP, whose brands include NET-A-PORTER.COM, the world’s premier online luxury fashion retailer, THEOUTNET.COM, the most fashionable fashion outlet and MRPORTER.COM, the first global online menswear destination. She began her career at Bauer Media as web marketing manager before joining NET-A-PORTER in 2008 as an SEO specialist. Sarah became new technology and social media manager in 2010 and since then has successfully implemented a social media strategy that has seen NET-A-PORTER's social audience grow significantly across all platforms. Recent achievements include the implementation of the award-winning Window Shop initiative at Fashion’s Night Out, an augmented reality experience where shoppers could shop and win product by using their mobile phone and iPad to scan items displayed on vinyl graphics. Promoted to group mobile manager in 2012, Sarah is now responsible for the development and growth of all mobile platforms and launched the latest NET-A-PORTER app for iPhone and Android. NET-A-PORTER is the first luxury fashion retailer to have a shopping app on the Android platform.