The total number of tweets for the men's 200m final totalled 780,000 yesterday as Usain Bolt made Olympic athletics history as the first man to retain both 100 and 200m sprint titles.
Scott G. Thompson
Scott has been with the Starcom MediaVest Group research team for five years, specialising in understanding digital media usage and behaviours. In this time, he has worked on projects around online video, mobile internet, Twitter and tablet usage, as well as developing a unique approach to social listening. He is also an amateur web designer, mobile app developer and also plays the electric guitar- badly. Fortunately for his wife and two children, he usually plays through headphones.
As Sir Chris Hoy became the most successful British Olympian of all time, he also eclipsed fellow British athletes with 208,000 tweet name checks on Day 11.
10/08/2012 08:23 BST