Sigrid Daniel

Management consultant blogging on business, women in business, digital & tech, parenting. Adviser to Founders4Schools, Angel Academe & others

Sigrid Daniel is a freelance Parenting Expert, Royal Baby Expert and Start-Up veteran. She is Advisor and Member of the Steering Committee at Founders4Schools.

Sigrid is a regular blogger and speaker on the topics of childcare, parenting, sandwich generation and families. She is available for content and broadcast media opportunities, as well as business consultancy.

She is co-founder of Albone Daniel and blogs on parenting issues with Rosemary Albone at

Sigrid is available for speaking opportunities both in the media and other platforms. Recent appearances include BBC Breakfast, Sky News, BBC Radio 3 Counties and BBC Radio Cambridgeshire.

Sigrid is a blogger for Huffington Post, Cambridge Evening News, Babyworld, Glam Family of Mode Parenting, Tend platforms) and other outlets.

Sigrid has also been Country Director in the UK for, which is the largest online care destination in the world with more than 10 million members in 16 countries. She launched and managed the UK business and developed their PR strategy, building a site with over 0.5 million visits.

Sigrid is available for print, audio and online media. Sigrid is happy to do pre record, live conversation and debate.

Recent Media Appearances:

Sigrid Daniel talks about Prince George’s Godparents – BBC Breakfast, September 2013

“Childcare blogger, Sigrid Daniel…How much do you know and how many Godparents are they likely to have?” Watch the interview

Sigrid Daniel on The Alan Titchmarsh Show – ITV, September 2013

Sigrid spoke with Coleen Nolan, The Alan Titchmarsh Show’s agony aunt, and confessed about lying to her husband for three months. Read more about Sigrid’s appearance in her blog, Lessons Learned: Don’t Try to be Perfect!

Sigrid Daniel talks about Royal Nannies and their History – Sky News, July 2013

“In the past the nanny would have played the part of what we refer to as the ‘proxy-parent’, which effectively would be governing the child’s whole day, from getting up in the morning, to managing what that child’s going to eat, when it’s going to nap and when it’s going to bed. What’s nice now is that we’ve definitely got hints that the generations each time are modernising and moving with new ways of parenting. We saw that with Diana who did like to be more hands-on, even though she did have two nannies…” Listen to the interview in full

Sigrid lives in Cambridge with her husband, two children and their black Labrador, Rufus.
Proud to Be a

Proud to Be a Mumpreneur

There is nothing like a label to make me grumpy. Call me anything that pins me down to more than that moment in time and I will kick against the label pinned to me until it well and truly falls off.
23/03/2015 12:59 GMT
Valentine's Day - Here's What Most of Us Probably Ought to

Valentine's Day - Here's What Most of Us Probably Ought to Do

Most of us probably feel we should do something to mark the date of Valentine's; indulge or revive a little romantic feeling with our significant others or just use it as an excuse to send the children anonymous Valentine's (from Prince George or just the dog - either way it can be fun).
06/02/2015 12:55 GMT
Five Tips to Improve Your Mental Wellbeing as a

Five Tips to Improve Your Mental Wellbeing as a Parent

Chances are that your life as a parent is too busy to worry about feeling blue, or you're simply so caught up in everyone else's wellbeing that you don't bother about your own. Or maybe you're low but haven't done anything about it because this is the new normal for you.
21/01/2015 11:51 GMT
Raising Girls - Promoting Body

Raising Girls - Promoting Body Confidence

What to do, and to advise the parent of a 7 year old girl, so that they can keep that confidence nurtured? Here are some of the best tips from the experts on how to raise confident girls...
05/12/2014 22:54 GMT
Anti-Bullying Month: Learning

Anti-Bullying Month: Learning Resilience

November is anti-bullying month: with a rise in press campaigns and awareness around bullying, what is available to parents to support their bullied children, or to prevent their children becoming bullied?
10/11/2014 10:34 GMT
Raising Digital Natives: Learning to

Raising Digital Natives: Learning to "App" With Impact

If your child is a digital native immersed in their games, messages and photos, going back to school and into the classroom can feel like a retrograde step. School, in an ideal world, is the environment for our children to learn and create.
19/09/2014 12:50 BST
Back to the School Run: Five Tips to Stay

Back to the School Run: Five Tips to Stay Relaxed

You have been full of resolutions about this new school year - homework will be done on time, clothes will be laid out the night before, you will never, ever shout before 8.00am. So guess what? You have committed all the cardinal sins of school run management by the time the first week is up. Here are the tried and tested top 5 tips to keep you up and running during term time.
08/09/2014 11:32 BST
Are You Part of a 'Beanpole' Family? Five Tips to Make It

Are You Part of a 'Beanpole' Family? Five Tips to Make It Work

The beanpole family is a 21st century version of the extended family: with a long thin structure, this family has strong ties but lives apart. It's no surprise to modern families that parenting and families are different these days - lone parent, blended, sandwich, nuclear, extended, beanpole and everything else in between are now the norm.
03/06/2014 08:56 BST
Five Tips For Parents' Positive Mental

Five Tips For Parents' Positive Mental Health

As a new parent you may feel assailed by worries that a few months before might not have occurred to you. Cool as a cucumber pre-children, you are reduced to a jangle of nerves and fears at the thought of leaving the house (traffic! accidents!) or seeing friends (infectious diseases!).
14/05/2014 16:50 BST
Celebrating Families - International Families Day, May 15

Celebrating Families - International Families Day, May 15 2014

What has changed most for you in the last 20 years? Chances are, it's to do with family: maybe you have started one, or you are caring for one. Maybe you have gained new family members or you have suffered a loss? It's possible you are in a blended family situation, a single parent one, or your family has a dual income.
09/05/2014 10:25 BST
Bank Holiday - Five Tips to Protect Precious Family

Bank Holiday - Five Tips to Protect Precious Family Time

May is lovely in Great Britain - friends are busy sharing photos of sunny walks in the park, the first BBQ of the year, or the first time playing cricket as the May Bank Holidays encourage us to get outside and be more active. With the understanding that the British weather is unpredictable, we rush out to soak up the rays at every opportunity.
02/05/2014 11:32 BST
Five Ways To Spend The Easter Weekend With Your

Five Ways To Spend The Easter Weekend With Your Family

Parents, beware - because this is also the season of chores, DIY and Spring Cleaning. With the remaining long weekend upon us, what is the best way for families to free up their time so that they can spend quality time together?
17/04/2014 12:30 BST
Top 10 Spring Cleaning

Top 10 Spring Cleaning Tips

Once a month, do a spring clean on a room, so that those dustballs hiding away in the corners can be uncovered and dealt with.
16/04/2014 11:27 BST
Create Some Time This Easter

Create Some Time This Easter Weekend

When you are both working, and you have children - plus maybe a commute or children's activities to get to, by the time working parents get home at the end of a long day, there is precious little energy left to tackle the laundry basket, clean up after the dog and cook a fresh meal from scratch.
16/04/2014 11:26 BST
Plus One Is Enough for Some: Prince William Doesn't Want Another

Plus One Is Enough for Some: Prince William Doesn't Want Another Baby

With the milestones, why not celebrate with the village that surrounds George? "Post and boast" on social media platforms is out for the Royals, so printed and framed photographs of the nation's favourite grandchild for extended family can keep everyone involved in marking these occasions.
26/03/2014 13:39 GMT