Sophie Maxwell

Futures Director

Sophie leads Pearlfisher Futures, Pearlfisher's Insight and Innovation team, which anticipates macro-cultural change and defines how it will ignite the future growth of brands. She has helped to shape the futures of both challenger & iconic brands including Samsung, Vodafone, Unilever, Nestle, Diageo, Jamie Oliver and the Soho House group. She has also taken the stage for TEDx, Design Week at the V&A, Food Matters, Marketing Magazine and Cosmoprof amongst other leading platforms and has written for The Sunday Telegraph, Elle, Branding, Luxury Society and PSFK.

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