Founder, The Mix London
I founded The Mix not out of passion but out of curiosity. Marketing is dominated by opinion, the opinion of a few Vs. the life experiences of the many. I wanted to know, where the hell was real life in all of this? I do all of this because it is fascinating, because I was told you couldn’t and because I think it is the most important question we have to understand about our society today.
It feels like we have fallen down a gigantic vagina shaped rabbit hole and all that can be heard is an echo chamber of advertisers telling us we can do anything or be anyone (plus if you could just buy this brand that would be ace!).
08/03/2017 16:50 GMT
So I think I'm a coconut person, but really I just like the coconut ones in the Quality Street tin. This is not the same as being a coconut person. In life, what we think we want isn't always what we mean or what we need.
09/02/2017 13:35 GMT
It was hard to tell if these mattresses were a case of the emperor's new mattress, or the best thing since sliced bread. Was this absolute madness? Are we living in the end times? Or was this soft lifestyle mattress the solution to a problem I didn't even realise I had?
21/10/2016 13:56 BST
Like more traditional celebrity endorsed advertising, influencer marketing isn't a particularly new phenomenon. The celebrity social media account, a device to connect with fans on a more human level, has been exploited for monetary gain from the off.
10/10/2016 11:38 BST
I got married just before the great man Brian F. Shilstone departed from this world to bother ladies in another realm with his £1 engagement rings, and my husband and I resolved to spend every wedding anniversary on going somewhere insanely ace in his honour.
26/09/2016 10:42 BST
I really like Instagram. I like its simplicity and I like its reach but mostly I like to quietly judge the people that put themselves and their lives right out there in the public.
10/08/2016 12:15 BST
Look around you on social media, or in the news, or in a lifestyle magazine, or on a breakfast show or in fact literally anywhere and you would be forgiven for thinking that we have become a society of Amazonian athletes.
29/07/2016 13:30 BST
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