Start-ups make at least as many mistakes as everyone else. You just don't often get to hear about them. But we always learn more from what didn't work; from looking at mistakes of others; than we do from sanitized case studies of success.
Innovation expert and author
Tom Hopkins is a digital, creative, and design business leader, holding senior positions in many of the world's most influential companies. He is the author of Unthinkable - the culture and politics of getting innovation wrong.
The job of the innovator is rarely easy. But a few of these could have been easily avoided using the simple mantra: "If it's not broken, don't fix it".
31/08/2015 19:54 BST
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