The women's Tour has been beset by problems since its creation in 1984. Whilst initially set up to run alongside the men's event as "La Grande Boucle Féminine", financial problems and interruptions ultimately led to its demise in 2009.
Account Executive at ENS Ltd, an award winning Sports PR agency based in London.
Account Executive at ENS Ltd, a sports public relations agency based in London. With a catalogue of world class clients across a multitude of sports, they specialize in sports PR, online public relations and crisis management.
For a player to create a lasting legacy they must look beyond the quick buck and and build something that can bring about real change for the long term. With the growing power of sport and celebrity we will be hoping that the amazing endings are not solely for comic books.
29/07/2014 14:13 BST
Brazil's tournament has been heralded as the most social competition ever, a haven for brands and sports agencies looking to score big with their marketing... Of all those rivalries, one has been discussed more than any other - Adidas versus Nike.
16/07/2014 09:54 BST
Men play faster, they play for longer, they are the better tennis players. But is that what we are compensating? Prize money is a reward, not a salary... Travel, coaching and equipment all cost the same regardless of gender, hotel rooms and plane tickets are no cheaper for women.
09/07/2014 15:36 BST
Last month saw the latest addition to the haul of international tournament mascots that delight and disturb in equal measure. Shuéme, the great white owl, was unveiled as the mascot of the Women's FIFA World Cup to be held in Canada next year.
03/07/2014 09:15 BST
The creation of social media means brands now have a new means by which to attract customers - if campaigns are executed properly. Here's a look at some of the social media strategies being employed in Brazil.
20/06/2014 13:14 BST
13/06/2014 11:20 BST
With the World Cup only days away it seems it's not only nations that will be going head to head at the tournament - brands are in on the act too. As battles rage on the pitch, big names clash off it, all looking to cut through the crowd and get one over on their rivals.
06/06/2014 14:24 BST
At the end of the day it's a win-win situation for sports agencies to avoid jargon in all their marketing strategies. Thinking outside the box is now a no brainer for sport PR pros looking to produce engaging and informative content...
02/06/2014 11:27 BST
Cheryl Cole for L'Oreal, Ryan Reynolds for Hugo Boss, Roger Federer for Gillette. Three celebrities but only one has picked up every accolade their industry has to offer. In sport, while looks are useful, talent is the thing that brands are buying.
27/05/2014 15:33 BST
12/05/2014 15:27 BST
Two more wins under their belts; two more fighters dispatched; the pool of potential challengers gets ever smaller; Mayweather and Khan are on a collision course.
08/05/2014 17:59 BST
Racism, like a cockroach, has a disappointing tendency not to die. It's bad enough with one case occurring but when two happen in a week, you'd better call the exterminators. Thankfully there are those willing to take a stand; for every imbecilic action there is an opposite reaction.
01/05/2014 15:54 BST
Few people - industry professionals or not - will be impressed with the way the PR was handled. Did anyone not know on Monday afternoon that David Moyes was for the chop? Anyone except, allegedly, David Moyes that is.
22/04/2014 15:26 BST
It has been well documented how the new competition will be formatted but to recap - there will be seven teams from the Pro12, six teams each from the Aviva Premiership and the French Top 14, with a seventh place available to one of them based on a play-off.
21/04/2014 18:12 BST
Possibly one of the oldest recorded sporting fixtures was the battle of David and Goliath but despite the biblical nature of that bout, the ethos of the little man taking on the behemoth is still a vibrant aspect of modern sport.
14/04/2014 12:42 BST
After decades of playing second fiddle to the men's game, women's football - at last - has slowly become one of the most popular sports in Britain...
11/04/2014 15:38 BST
SUBSCRIBE AND FOLLOW
Get top stories and blog posts emailed to me each day. Newsletters may offer personalized content or advertisements. Learn more