Tom Mellor

Account Executive at ENS Ltd, an award winning Sports PR agency based in London.

Account Executive at ENS Ltd, a sports public relations agency based in London. With a catalogue of world class clients across a multitude of sports, they specialize in sports PR, online public relations and crisis management.
Time for La

Time for La Tour?

The women's Tour has been beset by problems since its creation in 1984. Whilst initially set up to run alongside the men's event as "La Grande Boucle Féminine", financial problems and interruptions ultimately led to its demise in 2009.
30/07/2014 11:48 BST
Player Social

Player Social Responsibility

For a player to create a lasting legacy they must look beyond the quick buck and and build something that can bring about real change for the long term. With the growing power of sport and celebrity we will be hoping that the amazing endings are not solely for comic books.
29/07/2014 14:13 BST
Adidas Claim On-Pitch Spoils From World Cup Brand

Adidas Claim On-Pitch Spoils From World Cup Brand Battle

Brazil's tournament has been heralded as the most social competition ever, a haven for brands and sports agencies looking to score big with their marketing... Of all those rivalries, one has been discussed more than any other - Adidas versus Nike.
16/07/2014 09:54 BST
Equal Play for Equal

Equal Play for Equal Pay?

Men play faster, they play for longer, they are the better tennis players. But is that what we are compensating? Prize money is a reward, not a salary... Travel, coaching and equipment all cost the same regardless of gender, hotel rooms and plane tickets are no cheaper for women.
09/07/2014 15:36 BST
Marking Mascots - Just Stick to Cute and

Marking Mascots - Just Stick to Cute and Cuddly

Last month saw the latest addition to the haul of international tournament mascots that delight and disturb in equal measure. Shuéme, the great white owl, was unveiled as the mascot of the Women's FIFA World Cup to be held in Canada next year.
03/07/2014 09:15 BST
World Cup Round Up: Social

World Cup Round Up: Social Campaigns

The creation of social media means brands now have a new means by which to attract customers - if campaigns are executed properly. Here's a look at some of the social media strategies being employed in Brazil.
20/06/2014 13:14 BST
Brands Battle in

Brands Battle in Brazil

With the World Cup only days away it seems it's not only nations that will be going head to head at the tournament - brands are in on the act too. As battles rage on the pitch, big names clash off it, all looking to cut through the crowd and get one over on their rivals.
06/06/2014 14:24 BST
Business Jargon Busting 101 - (Don't Park This

Business Jargon Busting 101 - (Don't Park This Feature)

At the end of the day it's a win-win situation for sports agencies to avoid jargon in all their marketing strategies. Thinking outside the box is now a no brainer for sport PR pros looking to produce engaging and informative content...
02/06/2014 11:27 BST
Talent Tops the Tree in Sports

Talent Tops the Tree in Sports Marketing?

Cheryl Cole for L'Oreal, Ryan Reynolds for Hugo Boss, Roger Federer for Gillette. Three celebrities but only one has picked up every accolade their industry has to offer. In sport, while looks are useful, talent is the thing that brands are buying.
27/05/2014 15:33 BST
Sport's Symbolic

Sport's Symbolic Stand

Racism, like a cockroach, has a disappointing tendency not to die. It's bad enough with one case occurring but when two happen in a week, you'd better call the exterminators. Thankfully there are those willing to take a stand; for every imbecilic action there is an opposite reaction.
01/05/2014 15:54 BST
The Ramifications of Rugby's

The Ramifications of Rugby's Revamp

It has been well documented how the new competition will be formatted but to recap - there will be seven teams from the Pro12, six teams each from the Aviva Premiership and the French Top 14, with a seventh place available to one of them based on a play-off.
21/04/2014 18:12 BST