Will Kirkpatrick

At O2 Will is the campaign lead on major brand activity like the ‘Be More Dog’ campaign, digital services campaigns for the likes of TU Go and loyalty campaigns for Priority. He oversees integrated campaigns from mobile, digital, social, advertising, customer marketing, retail, etc helping make O2 a leader in UK marketing. In the last year he's collaborated with Nike, Bauer Media, Huffington Post and even the You Tube sensation 'Walk off the Earth' (who doesn't know them?) to develop near communications approaches. The Bauer partnership Go Think Big is much more than a media partnership, it has brought young people 9,000 work skills opportunities and content that hundreds of thousands interact with every month. Before O2, Will worked at creative agencies with plenty of brands like HSBC, Shell and Johnson & Johnson.