Big bums are back in fashion. At least that is the latest trend report from US Vogue.
"The big booty has officially become ubiquitous," writes Patricia Garcia. "In music videos, in Instagram photos, and on today's most popular celebrities, the measure of sex appeal is inextricably linked to the prominence of a woman's behind."
She's talking, of course, about the new-wave of coveted derrieres. From Kim Kardashian and Jen Selter to Iggy Azalea and Nicki Minaj, women with big bums seem just about everywhere. And the booties of yesteryear - think J-Lo and Beyonce - are having a renaissance (not that their bountiful bottoms ever really went away).
As a woman in the possession of a large bottom, I suppose I should be... erm... proud. I've never fitted into the cookie-cutter of high fashion prescribed by Vogue or its competitors. And suddenly here we are - my ass and I - totally and utterly en trend.
But instead of feeling flattered, their olive branch - that casually dissects the female body and pigeon holes us into the 'have bums' and the 'have nots' - has left a nasty taste in my mouth.
It's all well and good for us jumping on lads' mags for objectifying women's bodies, but I fail to see how this is any different. The effects of such talk are damaging both physically and psychologically.
There's nothing we can really do to drastically alter our body types (save going under the knife), so this skinny vs. curvy war on women's bodies has got to stop.
Growing up as a consumer of pop culture and women's magazines, there was only one body type to have: skinny.
As a result we have a generation of perfectly-proportioned women who are too embarrassed to get into their bikinis, flitting between fad diets and having internal battles when faced with their reflection in the mirror. I'm friends with these girls and, I loathe to admit, I am one of them.
So, holding up another unattainable body type to aspire to is only going to make women feel inadequate - and enough is enough.
Until Vogue and other media outlets learn that women's bodies come in all shapes and sizes, we're never going to make progress. The only thing that matters is to be a healthy weight and to feel confident, the rest is all subjective.
Thank you for telling me that a body part I've had my entire life is in fashion, Vogue, but frankly you can shove your opinions up your arse.