Gerald Earl Gillum better known as G-Eazy from Oakland, California is the new White boy of rap currently bleeping on everybody's radar. Having clocked up over 9 million views on his youtube channel of his lyrical prowness, G-Eazy released his debut album 'These Things Happen' on Monday 23rd June 2014. We caught up with the rap James Dean to find out about his press tour in London, male groupies and that immaculate hair!Congratulations on the release of your debut album! How did you find your stay in London? One of my favourite thing to do in any city, is just to walk around and explore, I'm very observant and I appreciate the detail of hat makes each city unique. London feels like a special place. Your from The Bay Area, California, home to gangster rappers such as Too $hort, E-40, Mack Dre yet you look like a Londoner from Shoreditch? Something I've always been intrigued by is contrast and duality. Both my parents are hippies, wierdos, super liberals who grew up in the Bay area. When I was at home my mum was playing The Beatles, but at school or the neighbourhood, playing Tupac was everything!
I can fit right in in Shoreditch but you can also put me in a room full of New York goons in a studio, I'm still going to hold my own in that cirle. You studied music business, how much did that help you in understanding the industry? Understanding how important a brand is, thats one thing they talked about over and over again in college. Defining your brand and developing it. This industry is so noisy that you have to find a way to cut through the noise and stand out. what makes you different, what makes you special. The comparison with Macklemore must have come up... I am my own person so it doesn't really rub me the wrong way. Ultimately time will tell and I'll have a chance to make my impression in the world and not have people compare me to other artists. Now lets say your introducing yourself to a new audience, how would you describe your vibe to them?
There's two sides to me. One side represents the invincible cool guy. The James Dean, Thats the Mr. Fuck Your Bitch! The other side is the ordinary guy that people relate to. That side is when I show the most honesty in my music. Its like the idea of a superhero.How long have you been doing music for? 10 years now! I started doing music when I was a kid, I was always writing verse before I knew how to structure a song. I was also making beats before I realised that If I learned how to make beats, and I can write songs, I can put these together and make a tangible song myself. It was a new concept to me in the Myspace days when I started! The idea that you could create something that didn't exist yesterday, upload it online and share it to the world, I fell in love with it over night!
https://itunes.apple.com/gb/artist/g-eazy/id275649746?ign-mpt=uo%3D4 Follow @G_Eazy on Twitter.
Picture credit: G-Eazy management - Bobby Bruderle