PHOTO: Paul Hampartsoumian
With the Olympics bringing some much needed colour and new energy to the city, Puma created a hub for it to thrive.
Attracting some of the biggest names in both sport and music the Puma Yard was the place to be. Slap bang in the centre of Brick Lane and alive with the Jamaican colours the venue bought people together from across the capital.
With big screens, large beanbags and Jerk Chicken on tap it's chilled out daytime vibe came alive at night. Huts serving rum heavy cocktails alongside the UK's hottest DJ's and performers drew in an awesome crowd.
Saturday 11t August saw the line up reach gold medal status with Professor Green, Clement Marfo and Ruby Goe putting on live performances and Trevor Nelson and Mane Norte taking to the decks.
A sold out event and a clamped down guest list meant that you had to have found a pretty special way to get in. Drinks flowed, the Olympics delivered and the hoards saw how many people they could fit into the Photo Booths.
PHOTO: Paul Hampartsoumian
Stand out performers on the night had to be Clement Marfo and The Frontline. Every time these guys perform they take things up a gear. The crowd love them, singing every word to their track 'Champion' the background track to so many of the 2012 events. Professor Green tore up the stage with classic tracks mixed with some of his newest material. With a lot of change going on within music right now, it was good to see two of the most outspoken artists in the industry on the same line-up.
The Olympics have bought so many positive things to London and the atmosphere of the Puma Yard reflected just that. Beaming smiles, a lively yet friendly crowd backed by brilliant UK artists. Zara Philips, Helen Jennings also popped by to add to the Olympian spirit.
PHOTO: Paul Hampartsoumian
With Jamaica being at the forefront of what the Puma Yard stood for, it was on that very night that the legend that is Usain Bolt clinched his third Gold medal of The Games. Watching on the TV screens dotted around the venue, the vibe was electric. Who would have thought then, that fresh from the track the man himself would grace us with his presence? Jaws dropped to the floor, girls screamed and guys looked on in admiration as the fastest man in the world came to Brick Lane. Always a man to make the crowd happy, he took to the decks to play some of his favourite tracks. Standing alongside Mane Norte he laughed with the crowd and pulled out his infamous 'Lightening' pose.
PHOTO: Paul Hampartsoumian
What a night and what a games. Every athlete involved showing such dedication and inspiration, shining a light on London and showing us just how lucky we are to live in such a wonderful city. Broken world records, hundreds of medals and people coming together for something really positive. A truly amazing Olympic Games, bringing enough memories to last a lifetime and leaving the remainder of 2012 on an incredible high.
Written By ::: Carly Wilford
Website ::: http://carlywilford.com
Twitter ::: https://twitter.com/#!/CarlyWilford
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PHOTO: Paul Hampartsoumian