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Whether you spend hours of your day on TikTok, or mostly consume it via the secondary medium of Instagram reels – we see you! – you’ll know it creates a buzz around a product like nothing else.
Dozens of items go viral on the platform every week, but only some are worth your hard-earned money, so we thought we’d do you a favour and round up our favourite from the year in one handy list.
From makeup must haves to that bit of kitchen kit that will truly transform your cooking routine, take your pick here. Every single one gets the job done!