Itโs been 13 years since Rob da Bankโs Sunday Best team held their first festival on the Isle Of Wight, and if you needed any proof of how much their operation has grown since, please turn your attention to their latest project: Bestival Bali.
Announced last week, the two-day event will see Alt-J and Rudimental headlining, and in the months ahead, the Bestival team will be hard at work piecing together the whole event - plotting the stage times, arranging food vendors, designing the map - all while continuing full steam ahead with plans for their two annual UK festivals.
So just how do they do it? And what challenges lie ahead? Rob Da Bank sat down with HuffPost UK to spill the beansโฆ
Letโs go right back to the start - when did you first have the idea for a Bali event?
Itโs not that itโs years in the planning, but we spent a lot of time in Bali a couple of years ago, and someone happened to mention that they might want to do something with us out there. So it all sort of happened in the way that most things happen to us - a happy accident and chance meetings. Weโve got some good partners out there.
We nearly did it last year actually, but it got put off until this year, so itโs been good to get the news out there.
Why Bali?
It could have been anywhere. It could have been China, Australia, could have been France but itโs really down to when the stars align. We didnโt kind of sit there and think โBaliโ, but as soon as we started talking about [having it there], it made perfect sense.
Bali is obviously a beautiful place. A lot of Australians go there, a lot of Kiwis and a lot of British people. Thereโs a really vibrant local scene too, obviously, and we really want to pay respect to that.
How are you going to find the balance between showcasing the local scene and the acts Bestival is bringing?
The site will be, from the musical perspective through to the food, culture and sights, it will feel Balinese. Weโre using local food outlets and weโve booked Indonesian and Balinese bands like Stars And Rabbit, Ras Muhamad.
I donโt really want it to be some sort of Western kind of rave-up and not really pay homage to the incredible place that is Bali. Itโs the island of the gods, itโs got a lot of cultural, historical and religious significance so we need to tread lightly around that as well.
Do you think that audience-wise the festival will attract an international crowd (rather than โBrits Abroadโโฆ)?
Anyone who knows Bali knows it can be a little bit Ibizaโs San Antonio, you get a little enclave of โBrits Abroadโ sort of bother but weโre open to everyone.
I think the line-up is fairly cosmopolitan and itโs not some sort of mad, mad rave. Itโs a really great family, grown-up festival idea. Itโs a day festival, thereโs no camping. Itโs aimed at everyone.
Organising festivals in the UK must be hard enough, what challenges are there when doing it for one thatโs thousands of miles away?
The time difference! Also that we canโt just pop down to do a site visit, itโs obviously very far away. I hold my hands up, I havenโt actually been to that site yet either, but Iโm confident in our partners there, and our team - we have people on the ground from Bestival working on it.
We really trust our team, so yeah, itโs just about making sure our vision comes to life. We donโt want to turn up and say, โThis is all wrong, it didnโt look like that in the drawing!โ. Weโre very thorough and weโve had plenty of time to think about it all. Weโve only just announced it but weโve been working on this for a while.
Itโs not a huge festival to start with, itโs 5000 people for the first year so weโre not looking to smash it out of the park with 20,000. Weโre starting small as we did with Toronto and weโll see how we get on.
How many people are going to do both Bestivals?
I donโt know! But I am designing a special medal for all of them. [laughs] Iโve spoken to some people on social media who are definitely coming to Bestival UK and then heading out to Bali which, if youโve got the money and inclination, then that sounds like a brilliant way to spend your September.
The Fyre Festival debacle recently hit headlines, do news stories like that give you nightmares?
Well weโre not Fyre Festival, weโve been running festivals for 14 years and weโve done two amazing Bestivals in Toronto, had stages around the world and over 30 of our own UK events. Weโre not on some island in the middle of nowhere, we know what weโre doing.
Weโre taking major steps and once you get out there, youโll have a place to get to - nobody is going to get stranded.
Bestival and Sunday Best have a great family vibe and a lot of the acts heading to Bali are part of that. They probably didnโt take much convincing to sign upโฆ
Funnily enough, no! They just agreed to it straight away. At the top end, I think we didnโt have problems, Alt-J were always on the list, as were quite a few of the acts there.
I think bands and DJs get offered a lot of incredible opportunities these days. Alt-J particularly are really excited about the Bali event, theyโve been there and theyโre bringing their families along.
Iโm so excited, I canโt wait to see George Clint on the beach in Bali.
Itโs not easy for festivals to become - and stay - successful in the current climate but Bestival has managed to grow internationally. What has made that possible?
I wouldnโt want to say that weโre absolutely caning it and rolling in ticket sales, itโs a hard struggle and anybody who says itโs not is lying. Glastonbury aside, theyโve got such a great heritage, everyone is in competition and festival markets are up and down. Itโs really tough.
Bestival has sold really well and Camp Bestival is having a record year but weโve been biting our nails for the entire first half of this year. Itโs not easy out there and I think after this year, the ones who havenโt really took off are going to drop off but the flip side of that is that there are plenty of opportunities.
I can see loads of potential for Camp Bestival to grow and there could be more Bestivals abroad. Weโre not doing Toronto this year but they really loved what we did with Bestival. Weโve had so many offers from all over the place but we donโt want to do stuff unless weโre absolutely convinced itโs going to work out. Weโre sticking to our guns and I think people appreciate what we do.
Do you still see yourselves as small players in the festival market?
Yeah, weโre still 100% independent and we run it from our front rooms and a small office. Weโre not a Festival Republic or AEG, we are a small-ish operator.
The Association Of Independent Festivals that I set up now has over 60 members, when I go to those meetings and meet some of those guys that are running festivals for 500 people, I think, โok so weโre big!โ, but we still run it with that same mentality and attention to detail and we act like weโre small even if the turnover [shows] a different picture. I still feel exactly the same about it as when we first set it up.
Do you have any dream locations for future events?
Crikey! If the Venezuelan tourist board or the Gold Coast of Australia or Ibiza want a festivalโฆ Itโs just got to feel right.
The great thing about Bali is that itโs a touring hub already, people go there to play and DJ but it doesnโt have a lot of festivals at the moment, although thatโs changing. It has a great history, obviously thereโs the temperature.
You canโt just go anywhere and think itโs going to happen and to be honest, with everything weโve got going on, we donโt really need anything else on our plates.
Turning our attention to the UK, Bestival is moving to Dorset this year. What are the challenges involved in that?
Itโs sad to be leaving the Isle Of Wight but weโre really excited for the new home for Bestival. Weโve spent 13 years doing Bestival and 10 years doing Camp Bestival [both will now share a location]. I actually love that site in Dorset, itโs great. Itโs easier to get to, it has incredible forestland and woodland.
Itโs kind of like starting again, I think in a way people will need to get a year or two under their belts and be like, โok yeah, itโs just as good or betterโ. Iโm feeling really good about it, itโs a really big step for us and itโs a couple of years in the making.
We were feeling really nervous about how it was going to go down and how it will turn out but Iโm just really excited to build a new site. I think when Glastonbury moves a stage or does something different, itโs exciting and youโve got change and move on sometimes.
Itโs no secret that the competition is fierce and if youโve got things like a ferry journey, or added cost of any sort, itโs enough to put people off. I live on the Isle Of Wight and I love it but unfortunately, those extra costs were starting to dissuade people, who have limited budgets.
Prince was always the dream headliner, who is on the list now?
Thereโs lots still there: Kate Bush, Dolly Parton. Iโd love to get Stevie Wonder back, heโs absolutely incredible. Al Green. Thereโs lots of people out there that Iโd love to get one dayโฆ so watch this space.
Bestival Bali takes place at the GWK Cultural Park on Saturday 30 September and Sunday 1 October 2017. Find out more information and buy tickets here.