Trying to make voter registration exciting is a tough gig. The Electoral Commission gave it a go on Monday by piggybacking on a typically British hashtag.
An open vote allowing the public to offer names for a new £200 million Royal Research Ship has thrown up a sensational frontrunner — the RRS Boaty McBoatface.
The suggestion for the Natural Research Council’s polar explorer is currently beating the RRS Henry Worseley and the RRS David Attenborough.
Reaction to the Electoral Commission's attempt to slide into the conversation was mixed.