Eerie night CCTV of a ghostly figure standing at a busy traffic intersection in Mexico City has caused a stir on social media.
The black and white footage was filmed in Paseo de la Reforma and is time-stamped 2.20am on 18 September.
It was uploaded to YouTube on Tuesday and has been viewed more than 70,000 times.
It appears to show the apparition of a woman dressed in white with long dark hair, standing stock still on a zebra crossing, unflinching as a car seemingly drives straight through her.
El Diario reports that some social media users believe the apparition is the legendary ‘La Llorona.’
According to Mexican folklore, La Llorona is the spirit of a beautiful woman who drowned her children and then herself, after learning that her husband had left her for a younger lover.
Challenged at the gates of Heaven, she was told she may not enter until she has found her children.
Thus the lost soul is doomed to roam the earth searching for her tragic brood while sobbing – giving rise to the name ‘La Llorona’ – or the weeping woman.
Variations of the tale claim the ghoul can also be found roaming rivers and creeks, searching for live children to drag screaming to a watery grave.
However, one outlet named Hoy Estado claims the footage is part of an advertising campaign on behalf of a brewery in Mexico to celebrate the upcoming festivities for the Day of the Dead in November [spoilsports].