Ireland as a getaway from London, not Scotland, not Wales, but a different country! Seems daft, but could be quiet a clever move for the recession hit nation.
During the Celtic Tiger years the Irish tourism industry boomed. Riverdance, dodgy international boy bands and a history of strong American visitors helped the nation establish itself as a beacon of peace and tranquility for visitors.
Now with just under ten days until the Olympics kick off, Tourism Ireland is never one to miss a genuine opportunity. Whether it was drafting in Jedward after their Eurovision appearance for an ad campaign or now hopping on the Olympic bandwagon.
The clever and quirky campaigns feature the theme of "escape the madness" with Ireland portrayed as a quieter, relaxing alternative to the bustle and madness of inner city London.
The video is partially voiced by The IT Crowd actor Chris O'Dowd and maximizes the humorous side of a culture known for its happy-go-lucky attitude to life.