30/06/2016 10:00 BST

Lewis Hamilton Strips Off To Show Tattoos For L'Oréal Men Expert

Those abs though.

Lewis Hamilton has ditched his clothes for a sizzling new photoshoot for L'Oréal.

The Formula 1 champ announced he is the new face of the brand's grooming range Men Expert, with a series of Instagram teasers on Wednesday 29 June.

The black and white snaps show Hamilton posing shirtless in a shower, looking sharp in a suit and being caressed by a female model.

Not only do the shots show off Hamilton's incredible abs, they also give fans a glimpse at the 31-year-old's impressive collection of tattoos.

"I love my ink," Hamilton told Men's Health magazine earlier this year, revealing that they all have a meaning behind them.

"I’m very strong in my faith, so I wanted to have some religious images," he said of his Pietà tattoo on his shoulder - based on the Michelangelo sculpture of Mary holding Jesus after he came off the cross.

Hamilton also has a cross with angel wings on his back, a sacred heart on his arm and a compass on his chest to represent how "the church is my compass".

Hamilton's inkings also reflect his other passions in life - musical notes to represent his love of music, and script with the word 'Family' across his shoulders.

“Family is everything for me," he said.

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