That’s because panellist Linda Robson ended up ruining the big announcement after getting a bit too excited by some clues.
Viewers of the ITV daytime show were given a series of hints about who was the latest star to sign up to the skating competition, which were contained in an envelope Linda was asked to open.
It contained a pictures of fellow Loose Women panellist Denise Welch, a fox, a van, and a full English breakfast.
Linda was initially baffled by the clues, complaining that they made no sense, but as Kaye Adams then went on to introduce a commercial break, Linda – who is coincidentally nicknamed Baggy Mouth by her co-stars – blurted out the correct answer.
Later in the show, Denise was – somewhat unsurprisingly – confirmed as a DOI contestant, dropping in via Zoom to talk to the panel about it.
“I’m really excited, I can’t believe it and finally I get to tell people!” said former Big Breakfast host Denise, who also competed on The Masked Singer as Fox earlier this year.
“Hopefully I’ll be able to skate because I literally cannot stand up on ice and every time I’ve taken Betsy [her daughter] at Christmas time to a rink I’ve been the one on the penguin!
“After the year we’ve all had it’s going to be lovely and refreshing to see a bit of sparkle, a bit of glamour and see us all happy and smiling enjoying ourselves on the ice.”
Loose Women airs weekdays at 12.30pm on ITV.