Maltesers has long marketed its product as “the lighter way to enjoy chocolate”.
But the brand, owned by Mars, has started to take its own catchphrase a little too literally.
Sharing bags of everyone’s favourite cinema treat have shrunk, coming in at 103g instead of the traditional 121g.
The travesty was spotted by Steve Dresser, who provides food insight to retailers.
The Maltesers shocker follows a multitude of food-related catastrophes in the UK.
Understandably, Maltesers’ latest trick has been too much for some to bear.
Just like the Toblerone controversy, many are speculating Brexit is to blame for Maltesers’ new look.
In response to the outrage, a Mars spokesperson told The Huffington Post UK: “Like all chocolate manufacturers, we have seen the cost of raw materials rise and, while we try to absorb these pressures as much as possible, sometimes we have to make the difficult decision to reduce the size of some of our products so our consumers can continue to enjoy an affordable treat.
“Our focus is always on offering consumers our great tasting, high quality chocolate brands at the best value for money.”
Maltesers can now join this motley crew of confectionary disappointments.
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