Could Morrisons' Valentine's Sweetheart Steak Be The New Love Sausage?

When will it stop?

If you didnā€™t manage to get your hands on a love sausage this weekend, worry not, because there are plenty more novelty meat dishes to go around this Valentineā€™s Day. Weā€™re not quite sure whoā€™s asked for them, but the supermarkets are set on delivering.

After becoming a viral talking point last week, the M&S love sausage became the retailerā€™s ā€œfastest-selling sausageā€ (quite the accolade, donā€™t you think?), with shops reportedly selling out of the heart-shaped pigs-in-blanket dish in minutes. Now, the retailer has promised fresh deliveries to stores every morning up until Valentineā€™s Day.

Keen to get in on the act, Morrisonā€™s has stepped the ridiculousness up a notch, revealing its sweetheart steak ā€“ a ribeye steak in, you guessed it, a heart shape. Yum.

Morrison's

The supermarketā€™s butchers will be creating the steaks in stores using traditional butchery skills so that minimal meat is wasted.

Allowing ā€œcarnivorous couples to show their loveā€, the spokespersonā€™s words not ours, youā€™ll be able to buy a sweetheart steak for Ā£20/kg, available in stores until the 16th February.

Paul Robinson, butchery specialist at Morrisons, says: ā€œThis is the perfect Valentineā€™s Day food for customers that are looking to impress. Before you even cut into it, this steak sends a romantic message.ā€ Sure it does, Paul.

However if the idea of meat turns your stomach, M&S has also got a meat-free option with its vegan heart ā€˜beetā€™ burgers for Ā£3.50. Though we suspect they wonā€™t be quite as popular.

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