The internet was left a little confused on Tuesday when TV personality Noel Edmonds posted a tweet claiming he had a box "that slows ageing, reduces pain, lifts depression and stress and tackles cancer".
The picture showed an iMRS Intelligent Wellness system which claims to be an "all-natural way to combat chronic illness" - but Twitter had different ideas and started ruthlessly mocking him for it by posting other boxes with the same caption.
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Obviously it reminded many of the boxes on 'Deal Or No Deal'
Others focused on the tried-and-tested healing power of fried chicken
Or kitten snuggles
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Or... *ahem*... self pleasure.
Or booze that comes in convenient cardboard boxes
There's a lot of other boxes in pop culture which could also be referred to in the same way
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