Paris Hilton's Lidl Haircare Collaboration Announcement Shocks Fans

Move over Victoria Beckham X Estée Lauder.

From Victoria Beckham X Estée Lauder to Gwen Stefani with Urban Decay, 2016 has gifted us with many a lustworthy celebrity beauty collaboration.

But no one could have prepared us for the collab announcement that was going to round off the year: Paris Hilton X Lidl.

Yes, that’s right, in a move that could only happen in 2016, everyone’s favourite heiress has teamed up with the German supermarket chain to produce a haircare range.

Hilton announced the news by posting a video on Instagram and Twitter on Tuesday 20 December.

She had first hinted she had been working with the supermarket chain a couple of days earlier, but waited to reveal the nature of their collaboration.

Be the first to get it here: @LidlDe #HereComesParis

A video posted by Paris Hilton (@parishilton) on

The range includes a brush set (£1.99), hair dryer (£9.99), straighteners (£12.99), a wave curler tool (£16.99), a rotating hot air styler (£16.99) and a multi-function styler (£12.99).


A photo posted by Paris Hilton (@parishilton) on

Hilton’s announcement came as a shock to many of her followers.

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