25/09/2018 10:57 BST | Updated 25/09/2018 10:59 BST

'The Apprentice' 2018 Contestants Revealed: Meet The Candidates Vying For Lord Sugar's Investment

Bring on the cringey one-liners!

The BBC have unveiled the 16 contestants who will be competing on this year’s series of ‘The Apprentice’.

The candidates will be vying for a £250,000 investment from businessman Lord Sugar in the 14th season of the BBC One reality show.

BBC/Boundless Taylor Herring
The 16 new hopefuls

Among this year’s crop are the owner of a kids’ acting academy, a solicitor who runs a “nursery furniture business” on the side and a tax advisor who compares himself to the Duracell bunny.

And speaking of that Duracell bunny nod, the new candidates have all introduced themselves in a typically ‘Apprentice’-esque cringey fashion, with comparisons being made to Willy Wonka and Emma Watson.

Ahead of the new series kicking off on Wednesday 3 October, get to know the contestants a little better below...

  • Sarah Ann Magson
    Sarah Ann Magson
    BBC/Boundless Taylor Herring
    Age: 37
    Occupation: Solicitor
    She says: "I am used to laying down the law in the courtroom, but now I’m going to lay down the law in the boardroom"
  • Alex Finn
    Alex Finn
    BBC/Boundless Taylor Herring
    Age: 21
    Occupation: IT ananlyst
    He says: "I know everything. Call me 'Google', it's my middle name."
  • Sabrina Stocker
    Sabrina Stocker
    BBC/Boundless Taylor Herring
    Age: 22
    Occupation: Owner of a tennis events company
    She says: "I am a mix of Willy Wonka drinking an espresso martini… classy and sophisticated on the outside; inside, a little bit crazy and wacky but full of brilliant ideas.”
  • David Alden
    David Alden
    BBC/Boundless Taylor Herring
    Age: 32
    Occupation: Tax advisor
    He says: "My friends and family call me the Duracell bunny as I take on so much and never stop. I just keep going."
  • Kayode Damali
    Kayode Damali
    BBC/Boundless Taylor Herring
    Age: 26
    Occupation: Professional speaker
    He says: "I’m not here to razzle dazzle and hit you with buzzwords…anyone can say those things and I’m not anyone, I’m Kayode Damali. If you’re not your own biggest fan, who do you expect to be it for you?"
  • Sian Gabbidon
    Sian Gabbidon
    BBC/Boundless Taylor Herring
    Age: 25
    Occupation: Swimwear company owner
    She says: "I bring both the passion and the fire - in the boardroom, I will be merciless."
  • Tom Bunday
    Tom Bunday
    BBC/Boundless Taylor Herring
    Age: 28
    Occupation: Tree surgery firm owner
    He says: “There are very few people that can genuinely say they’re going to make it - but I know that I’m going to.”
  • Khadija Kalifa
    Khadija Kalifa
    BBC/Boundless Taylor Herring
    Age: 28
    Occupation: Eco-cleaning company owner
    She says: "I’m a serious Mumpreneur who doesn’t have time for time-wasters and idiocy."
  • Daniel Elahi
    Daniel Elahi
    BBC/Boundless Taylor Herring
    Age: 28
    Occupation: Lifestyle brand owner
    He says he's like Jordan Belfort from 'Wolf Of Wall Street' because of his "entrepreneurial skills" and "lavish, party lifestyle"
  • Jackie Fast
    Jackie Fast
    BBC/Boundless Taylor Herring
    Age: 34
    Occupation: Sponsorship consultant 
    She says: "I'm a trailblazer... I'm not intimidated by anyone or anything."
  • Kurran Pooni
    Kurran Pooni
    BBC/Boundless Taylor Herring
    Age: 22
    Occupation: Law graduate
    He says: "I don’t eat, sleep, breathe business but I do eat, sleep and breathe success."
  • Camilla Ainsworth
    Camilla Ainsworth
    BBC/Boundless Taylor Herring
    Age: 22
    Occupation: Nut milk brand owner
    She says: "I ain’t no Vanilla Camilla."
  • Rick Monk
    Rick Monk
    BBC/Boundless Taylor Herring
    Age: 33
    Occupation: Quality controller
    He says: "I won't pussyfoot and waste time. People will have to like it or lump it."
  • Sarah Byrne
    Sarah Byrne
    BBC/Boundless Taylor Herring
    Age: 29
    Occupation: Children's acting academy owner
    She says: "I am me, I don’t have a posh accent or pretend to be anyone else. My personality sells me, my passion to succeed and work ethic.
  • Frank Brooks
    Frank Brooks
    BBC/Boundless Taylor Herring
    Age: 27
    Occupation: Senior marketing manager
    He says: “There's no need to watch your back when I'm already two steps in front.”
  • Jasmine Kundra
    Jasmine Kundra
    BBC/Boundless Taylor Herring
    Age: 34
    Occupation: Learning and development manager
    She says: "All is fair in love and war…and business is war."

As ever, Lord Sugar will be joined by his aides Karren Brady and Claude Littner, as they put the candidates through their paces in a series of business-based challenges over the next 12 weeks.

There’ll also be two one-off specials titled ‘Why I Fired Them’, in which Lord Sugar will reflect on what cost each candidate their place on the show, and another episode called ‘The Final Five’, in which the last remaining contestants will reflect on their journey ahead of the semi-final.

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