Inside London's Design-Your-Own Diamond Store Where You Can Create Ethical Engagement Rings

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Those in the market for an engagement ring can now watch their idea go from design to completion at a โ€œdiamond concept storeโ€ in Londonโ€™s Piccadilly.

Vashi, in Londonโ€™s Piccadilly, gives customers the choice to choose the way their jewellery is made, which is convenient as most women say theyโ€™d like to choose their own diamond, according to a survey by jeweller Mappin & Webb.

โ€œThe concept as you come into the store is that you can choose your own diamond,โ€ explained the shops owner Vashi Dominguez.

Vashi

Once a piece has been designed - with the customer picking out the band style, setting, diamond shape, and metal, - it is then made in store by a professional.

Vashiโ€™s has a policy of only using ethically sourced diamonds and the company purchases the diamonds straight from diamond cutters.

โ€œWeโ€™re getting written guarantees confirming these diamonds are ethically sourced,โ€ Dominguez told HuffPost UK.

โ€œAnd weโ€™re able to pass these guarantees on to our customers.โ€

vashi

If you want to create your own ring, just visit the store located in 46 Piccadilly, Mayfair, London, or Vashiโ€™s website with prices starting at ยฃ299 for ring settings.

Vashi
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