Vintage Celebrity Endorsements: From Bette Davis To OJ Simpson (PHOTOS)

Since pin curls and beehives were cool, celebrities have lent their faces to a variety of products. From shampoo and cosmetics to hard liquor and chocolate, when a brand can stamp a famous face on their goods, they do.

Western Union nabbed the illustrious Alfred Hitchcock and funny girl Lucille Ball as their celebrity endorsers; both Woody Allen and Eva Gabor lent their mugs to Smirnoff; and Charlton Heston and Tony Curtis gave their stamp of approval to Van Heusen's wrinkle-free shirts.

Forget the Kardashians; check out the real mothers and fathers of celebrity brand endorsement:

Vintage Celebrity Endorsements