Since pin curls and beehives were cool, celebrities have lent their faces to a variety of products. From shampoo and cosmetics to hard liquor and chocolate, when a brand can stamp a famous face on their goods, they do.
Western Union nabbed the illustrious Alfred Hitchcock and funny girl Lucille Ball as their celebrity endorsers; both Woody Allen and Eva Gabor lent their mugs to Smirnoff; and Charlton Heston and Tony Curtis gave their stamp of approval to Van Heusen's wrinkle-free shirts.
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Forget the Kardashians; check out the real mothers and fathers of celebrity brand endorsement:
