'Change' is an over-used political cliché. Margaret Thatcher promised it, Tony Blair swept to power on it and with Barack Obama it was "The Change we Need".
But look below the mainstream political radar and there is another 'change' taking place. It is quiet, alarming and if not addressed could sweep through every echelon of Europe. This change is about hate; it is the rise of the European far right including the BNP.
Voter apathy allowed the BNP to win two seats in the 2009 Euro elections despite winning less votes than five years previously.
Along with victory comes respectability and finance. Legitimacy is what they seek and another victory may well give them the status they desire.
This is not a uniquely British affair. In Austria the far right can muster 30% of the vote, the VB is the biggest party in Flemish speaking Belgium and in Norway the Progress Party has 26 seats.
The far right is on the march and it has a new face.
She is intelligent, articulate, televisual and politically savvy. National Front standard bearer and French Presidential hopeful Marine Le Pen is snapping at the heels of Sarkozy.
Marine Le Pen has learnt from her father's mistakes; gone are the anti-Semitic skinheads and in comes pledges to cut immigration and give French citizens priority over foreigners for jobs, housing and welfare.
Le Pen won't win but if she does well she will embolden the far right across Europe and we are mere spectators.
But we can do something. We can beat the BNP here. To do so will involve real 'change'.
The BNP has benefitted by speaking up for the forgotten silent minority. It has exploited concern over rising immigration, high unemployment and the changing face of Britain. The BNP has the most visited party political website in Britain.
Whatever their Leader says racism is in the DNA of the BNP. However, their growing support has been down to voters who don't consider themselves racist but are politically alienated and tend to live in deprived areas. They are the voters who Labour took for granted; the ones Labour assumed would vote for a donkey if it wore a red rosette.
The BNP is articulating their concerns and this is far more fundamental than many political commentators and politicians appear to register.
The mainstream parties also need to change to meet the growing threat. We must understand why the BNP has support and accept that its appeal is built on more than simple racism.
Yes, we need to expose the vile true politics of the BNP but we also need to address the issues the BNP campaign on.
In 2014 I intend to be at the forefront of the turnout campaign to defeat the BNP in the Euro elections. I will go door to door to canvass and deliver focused and localised leaflets to undermine and expose the racism and ineffectiveness of BNP MEPs.
But that is not enough; we must get involved in the very communities where the BNP is most active, those communities forgotten by Labour in the past decade. This is David Cameron's challenge and one he is acutely aware of.
Locally we can deliver small but significant change. Mainstream politicians need to go the extra mile and reconnect with people and give them a positive reason to cast their vote away from the BNP.
We need to listen more than we talk and when we find a local problem, all be it a pothole or graffiti, we need to get it sorted. This more than anything restores confidence in the local political process.
And when we have moved onto the next neighborhood we need to work hard to keep in touch.
Immigration will be raised and voters of every race share the same concerns about the way housing and welfare benefits are managed. There is massive reform taking place in this area and in the meantime we can help by just listening.
History shows the BNP is only interested in making you scared of problems rather taking on the greater challenge of solving them.
There is change afoot, but unless we act now then we may find the change not to our liking.