In 1916, Keds created a shoe with a soft rubber sole.
Today you can find that sneaker on the cover of the Sleigh Bells' loud, new album 'Reign of Terror', as well as on other merchandise sold on their 'merch' website.
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Apparently lead singer and one half of the rock pop duo Alexis Krauss likes her Keds nice and bloodied up as a symbol of lost innocence.
The original Keds sneaker, called "the Champion," has remained a style icon for almost 100 years. From movie stars, artists and tennis pros to first ladies and beatniks, just about everyone had a pair of Keds.
Head to John Lewis for a pair of white Keds you can enjoy getting fashionably dirty this summer, here, from £23.