After years as the drink of choice for grisly old fishermen, sailors and pirates, rum is replacing vodka as the spirit of the times.
In bars and clubs across the UK retro Pina Coladas are being served with a cocktail umbrella in a hollowed-out pineapple, as well as voodoo skulls containing lethal Zombies, and what was Prince William's favourite, (before his marriage anyway) the Pieces of Eight, a treasure chest filled to the brim with rum, brandy, peach liqueur and Champagne. But to taste rum at its best you have to visit its spiritual home, the Caribbean
CREDIT: GUADELOUPE RUM
Despite several countries around the world laying claim to their own varieties, (the sugar plant itself originates in Papua New Guinea) the Caribbean is celebrated as the centre of the rum world. The spirit has been intertwined with its culture and heritage for nearly 400 years.
In Puerto Rico last year I relived Hunter S Thomson's rum-soaked lifestyle of the late 1950s in the bars and cafes of old San Juan in the likes of the crusty bohemian bar El Batey and other cavernous dives on calle Del Cristo and Fortezala Street. Nothing much has changed here over the years and, after dark, with the sound of salsa pounding from every doorway, the rum is hard to avoid.
Puerto Rico's signature cocktail Pina Colada is said to have been invented at San Juan's Caribe Hilton hotel which opened its doors in 1949 and served cocktails to the likes of Joan Crawford and other Hollywood stars of the day.
The island is home to what is known as 'the cathedral of Rum', the Bacardi distillery, but rum distilleries are found throughout the Caribbean islands, ranging from the high tech to quaint traditional factories whose production methods have barely changed since plantation days
In the seventeenth century, the spirit found in the Caribbean was described as "hot, hellish and terrible". However, a few years later a Dutch sea captain returning from the West Indies is reported to have written "the spirits are now smoother to the tongue and have acquired a golden colour during the voyage". By the eighteenth century a hogshead of the finest aged Caribbean rum was reputed to be judged fit for George Washington's inauguration party.
In Antigua, I talked with OJ, whose eponymous bar and diner sits on the pretty west coast at Crab Hill with great sunset views and weekly mellow jazz. What is his most popular drink? His Old fashioned Rum Punch of course, made by his wife by the gallon to satisfy the thirsts of locals and tourists alike. It is made with local Cavalier Rum and differs from a Planters' Punch which, although fruitier, packs less of a punch he says.
But rum is not just the preserve of the glamorous cocktail drinker. Also on the island I was introduced to the rum shop in Bolans Village run by Madeira born Angelo Barretto who produces an evil looking brew from under his counter. The rum shop stocks combs and toothpaste and other basic supplies as well as his home blended rum which he will decant into customers' own bottles. 40 proof, it costs 40 Eastern Caribbean dollars a gallon (about £10)
The capital St Johns makes the world famous English Harbour rum and it is from the distillery there that Angelo, known as Betto to the locals, acquires the basis for his fiery blend.
RUM AT THE TOP
Back in London the atmosphere at the glam Zander Bar in St James' couldn't be more different.
Barman and mixologist Kevin Parreira is preparing his menu of concept rum cocktails, which he explains changes every three months. He serves his Pina Colada Foam, a new take on the old classic, topped with a foamy eggy white topping which adds a meringuey sweetness to the drink. It has a lovely coconut bite to it, and I think Joan Crawford would have approved.
Next up is rum classic, the Dark and Stormy, made famous in Bermuda and a heady combination of Goslings' Black seal rum, lime and ginger ale. Kevin tells me this is a Zander Bar favourite, especially as the winter nights draw in and the clientele find the warming cocktail something to linger over on a dark and stormy London evening
Here it is served in a charming little jar, the original vessel used by The British Army 100 years ago.
Less traditional but equally drinkable is his divine concoction Chocolat Sazerac.
Sounding and looking more like dessert than a drink, it is presented in a frozen martini glass with a sphere of alcohol balanced like a Christmas bauble on a bed of ice. We suck it through a straw, imbibing the divine taste of rum, Absinthe, cacao and orange bitters.
For a longer rum drink Kevin recommends a refreshing white rum Mojito made with pear, rosemary and grape which gives, as he says, 'just enough sweetness'.
RUMS - THE LOW DOWN
Jamaicans consume 12 million bottles of Wray and Nephew White's clear Overproof rum each year. It is at the heart of any rum punch and held in almost spiritual reverence in Jamaica. It's sprinkled on a new baby's head, and on the doorstep to ward away ghosts
Also: Angostura White (Trinidad), Appleton White (Jamaica), and Captain Morgan Rhum Agricole Blanc (Martinique).
Ron Zacapa, from Guatemala, is sold in a bottle wrapped with palm leaves that originally disguised the original label of another company. Elements of chocolate, liquorice and vanilla combine to produce perfect sipping rum.
Also: Bacardi 8 (Bahamas), Havana Club Anejo Reserva (Cuba), and Mount Gay Extra Old (Barbados)
Goslin's extremely smooth Gold Seal, from Bermuda, is dark with rich caramel flavours and hints of honey and toasted nuts. Its full flavour also lends itself to mixing.
Also: Appleton's Estate Extra, a great alternative to American bourbon, J.Bally 1987 (Martinique), and Pampero Especial Annejo Rum (Venezuela).