The state of play of the UK Media at the moment is extraordinary. There are new revelations daily, so it's no wonder we've been gripped - even the blogs on this site are heavy on custard pie commentaries.
There is another story, however, where not only careers and family dynasties are on the line. In the Horn of Africa, children's lives are hanging in the balance, and they are not being given the time and attention they deserve in the UK press.
When a child is dying from starvation they can't wait. They can't put their hunger on hold until the media decides to help spread the word. Instead, they will slowly starve to death.
This is exactly what is happening to nearly two million children in Somalia right now. Nearly half of these children are already critically ill. The heartbreaking truth is that by the time you read this, it may already be too late for some.
And yet there is something that we can all do. I think it's time to show the media in the UK that we care about these children, that we don't want to see coverage solely focusing on shaving foam and hacking scandals. I'm using social media to spread the word that the Children's Famine needs attention from all of us, no matter how exciting courtroom scuffles might seem.
People are fighting to survive in Somalia. UNICEF has set up more than 800 nutrition centres across Southern Somalia. The lucky ones, like Nimco, make it to the one of these centres. She travelled for 15 days with her three children to reach the camp. Her four year old is malnourished but has been receiving special calorie food, his weight is increasing and the prognosis is cautiously good.
For others the journey is too much. My colleagues in the field have spoken to women at the centre who say they have seen those for whom the heat and exhaustion were overwhelming. Without food or water, they simply lie down in the dust and die.
This crisis is growing and we need to reach all of those in need. UNICEF is the main provider of ready to use therapeutic food, but needs more funds in order to reach every child. We can help. The next few weeks will be absolutely critical for the thousands on the brink of death in villages across the country.
Let's come together and ask for headlines that shout about the fact that millions of women and children in Somalia, and across the entire Horn of Africa, are struggling for survival and need our help. As former BBC producer Suzanne Franks wrote in the British Journalism Review "Disasters - natural or man-made - exist only when they are covered by the media."
There's a new page on the UNICEF website called 'Spread the Word'. It includes everything you need to get involved in making the famine in Somalia the real story. There are links to the facebook and twitter pages, downloadable banners for your blogs, and latest videos.
Please help UNICEF to tell this story and wake the UK media up to the humanitarian disaster. A survey in a national newspaper this morning showed that sixty per cent of people asked agree with UNICEF that famine is the real story. I'm going to try to get that figure even higher and send a message to the UK media: It's time to get this famine out of the footnotes and on to the front page.
The most important thing for UNICEF is raising money, so that supplies can get through to these children and save their lives. That can only be done if the public are aware of this disaster. By making a noise, we can make a difference. We can help the children of the Horn of Africa.
Text 'Famine' to 70099 to make a donation of £10 to UNICEF and they can go to our website at unicef.org.uk to find out more information.