The pattern for modern elections has now been set. Whether it be the 2012 presidential race, the recent Scottish referendum
However, that doesn't stop us from speculating over what it might mean, if it really was the end of the world. After all, we will be confronted with this at some point in the future, whether it is the Mayan predictions, global warming or some other global catastrophe.
A new photograph from election night last month has been released - the first showing Barack Obama accepting Mitt Romney's
Now the dust has settled on the US election and Obama is sitting back in the Oval office smoking a 'victory cigar' (actually, I'm pretty sure no president smokes real cigars anymore!) what are the lessons for advertisers?
We should be wary of how ultra-liberal (in the sense of laissez-faire) ideas can de-establish some of our most important traditions. This stuff matters.
My faith in Obama was justified. We won again - and I don't mean just Obama, the Democrats or the people who voted for him. I truly believe that every man, woman and child - no matter what colour their skin, ancestry, faith or sexual orientation - has won something from the re-election of Barack Obama as the President of the United States.
America's a big country, and so it was that sometimes locals had to get creative in order to vote on Tuesday. In most cases
America has voted, Obama's future has been decided, what America needs now is, to quote an old American favourite, 'a little less conversation, a little more action please.
Elections are framed as a clash of personalities, but whilst this adversarial dialogue is engaging, the US election is not a stage of Mortal Kombat. The US election is a complex discourse between different ideas. Sometimes the ideas aren't that different, sometimes they are. The most interesting difference between the policy platforms of the two major parties is the different origins they have.
The latest psychological research suggests the protracted campaign, adversarial debates, plotted strategy, choice of running mates, elaborately groomed wives, and carefully schemed policies, have a lot less to do with the final result, than the politicians or the media pundits, would have you believe.