ada + nik

The world's reaction to Vin Los is that of a shared and immediate sentiment of instant fascination. An innate need to understand the psyche of anyone who turns their body into a creative canvas is natural.
Androgyny in fashion has existed since the beginning of time, granted. However, the resurgence of the boyfriend biker has
Throughout our creative process (which was also supported by Philips, Samsung and Snow Queen Vodka), we've always made the conscious decision to partner with rebels and pioneers; for example every model cast was (and will always be) chosen on account of their personality, creative attributes and character - as opposed to solely their appearance.
In somewhat of a response to the lack of celebration of an alternative British designed and produced aesthetic that is not tailoring-led. Ada Zanditon and I partnered during the third ever season of London Collections: Men to launch Ada + Nik.
Partnering consumer brands with fashion, music, sport and film in the form of endorsement and sponsorship has been commonplace