advertising week europe 2015
The idea of an advertising industry cycling competition would have been a laughable notion five years ago. Yet when we put the call out for entrants for the inaugural Adland Cycling Championship we were inundated with entrants from from across the industry keen to swap their Paul Smith suits for lycra and show us who has the fastest lap in media.
Salma Hayek had a lot of things going against her when she started out in Hollywood: for one, she was a dyslexic soap star facing language barriers in an industry notorious for being closed and unfriendly.
The meeting point of RETAIL and EDITORIAL was traditionally 'THE MAGAZINE'. A style bible like Vogue or Harper's, for example, would carry glossy colour ads of beautiful things, commercial messages betwixt a sacrosanct and inviolable editorial.
The meteoric rise of mobile devices has transformed the behaviour of consumers everywhere, and marketers are now living in a world where almost every individual is interacting with them digitally across multiple devices.
Advertising Week Europe is an all too rare chance for us to get together as an industry and reflect, challenge, contemplate
This year I'm involved in two panels at Advertising Week Europe. On Tuesday, I join MediaCom, Lady Geek and the FA on the YouTube stage to discuss how diversity is a powerful formula for success. On Wednesday, I'll be discussing leadership in the face of relentless change alongside Ad Age, MediaCom, Sky Media, ZenithOptimedia and TIME Inc.
With Advertising Week Europe upon us, now is a good time to reflect on the state of the industry. One issue that's close to my heart is diversity in the sector, and in particular making sure that the industry is a positive environment for the LGBT community.
Collaboration is the key word here. In the programmatic world stronger and closer working partnerships between all the parties involved will drive better results and greater success for our clients' brands. Ultimately, what I am saying is that programmatic can provide the bedrock for creativity to flourish. It just needs to be approached differently from what has gone before.