Good magicians depend on a few essential pieces of kit to successfully execute their craft: a wand, a rabbit, a top hat and an audience to wow. Similarly, when it comes to video, marketers need a screen, creative, eyeballs and accurate measurement to track performance.
You only need to look at the response from business leaders during the most recent International Women's Day, or the fact that the gender pay gap was an agenda point in George Osborne's budget a few weeks ago - to know that the fight for equal representation is in full force.
While British Airways scores well on loyalty, 75% of people define EasyJet as a "friend with benefits" according to the Human Brands research study. The same research also revealed consumers are having "secret relationships" with brands like McDonald's (60%) too, suggesting they are increasingly indiscriminate, placing ease and availability above brand loyalty.
Millions are afraid of being laughed at, of getting changed in the gym, of being seen to be sweating, of wearing lycra and not possessing a body that looks like a size 8 model. And this fear is preventing them from doing something men are encouraged to do from birth, from harnessing something that will make them feel good, empowered, strong and capable.
Innovation is the lifeblood of any brand and failure to innovate only leads to failing as a business. Google could quite easily take their foot off the gas and simply boss the internet for a decade or two before bowing out to a new upstart, but they will never rest on their laurels - and that's the key. Never sit still. You're never too big to fail.
Advertising Week should be rebranded paranoia week. That's not my idea, but Martin Sorrell's, the CEO of WPP, whom I interviewed on Wednesday at Advertising Week Europe.
Advertising Week Europe is an all too rare chance for us to get together as an industry and reflect, challenge, contemplate
Collaboration is the key word here. In the programmatic world stronger and closer working partnerships between all the parties involved will drive better results and greater success for our clients' brands. Ultimately, what I am saying is that programmatic can provide the bedrock for creativity to flourish. It just needs to be approached differently from what has gone before.
The rise of data has created huge disruption for businesses in all kinds of sectors. Let's take the lead from influencers in sport as the evidence that smart use of data can deliver true competitive advantage.
Jeremy Paxman has said his conservative politics should not be an issue for Labour as he prepares to host two high profile