adverts
A spokesperson for the clothing brand argued that both adverts encourage "female empowerment".
The ad, which showed a man leaning his head against a wall, featured the strapline: "Life insurance to die for."
They can no longer use celebs or athletes under 25 in their adverts.
The damage is real, says film-maker.
These are the first ads to fall foul of new rules that ban companies from targeting junk foods at children online.
John Lewis has said the main thrusts of the stories are 'utterly different'.
It features 200 members of the public.
The publishers were told to 'ensure that in future their ads were prepared responsibly'.
The video has been watched more than 450,000 times.
'We've all experienced a lot of bad ads'