Adweek Europe

During Advertising Week and beyond, we need to reflect on the industry as a whole. We have an obligation to accurately represent women and drive equality through our storytelling. Feminism is not niche and it's not a fad. Equality of the sexes benefits us all - male and female - and it's good news for advertisers and publishers alike.
Good magicians depend on a few essential pieces of kit to successfully execute their craft: a wand, a rabbit, a top hat and an audience to wow. Similarly, when it comes to video, marketers need a screen, creative, eyeballs and accurate measurement to track performance.
I'm about to board the morning flight from Heathrow to New York and I am reminded of a conversation some months ago with a (female) colleague. She told me of her discomfort - I think she actually said horror - as she was boarding a flight and noticed the pilot was a woman.
I've always loved media. It says all the wrong things about me, but big media breakthroughs, driven by technology have been some of the most vivid and exciting moments I can remember.
As technology becomes ubiquitous, it provides a means for brands to extend and enrich real life experiences. If marketers are prepared to take a leap of faith and explore these future visions, it will unleash their creativity now, driving innovation and cutting through the noise.
Salma Hayek had a lot of things going against her when she started out in Hollywood: for one, she was a dyslexic soap star facing language barriers in an industry notorious for being closed and unfriendly.
went into it feeling quite cynical about the media's unwavering fascination with big names of all kinds, so was relieved at the end of most sessions when I heard some wise words amongst the enjoyable, if sometimes surprising, anecdotes...
Despite my inbuilt cynicism, I can see that these campaigns have had a material impact on causes. And when you consider that brands don't have to do this, and could just spend the money on traditional marketing, I am really inspired.
With Advertising Week Europe upon us, now is a good time to reflect on the state of the industry. One issue that's close to my heart is diversity in the sector, and in particular making sure that the industry is a positive environment for the LGBT community.
Advertising Week Europe feels a lot like a university enrollment day, except everyone smells of Costa Rican coffee and lavender.