Smartphones and tablets have quickly become a part of our everyday life. More than half of Brits use a smartphone or tablet whilst watching TV, 81% of under 25s sleep with their phone next to them on the bed and a shocking 35% of tablet owners admit to using their device in the bathroom.
Mobile has become more than a digital communication device; it is a personal assistant, an alarm clock, a music player, a social connector, a navigation device and our access to online content and videos.
What do you think of when you hear "local advertising"? Even though local advertising is often synonymous with small business, big, multi-national brands are now understanding (and spending) on local advertising on mobile.